Znanstveni radovi
The Work Ahead · 9. poglavlje
Autorica 9. poglavlja: The Office Environment Challenge: How Much Memory Does Your Office Actually Produce? What predictive neuroscience can tell you about a workplace before you build it.
Ohme, R., Steidl, P., Chomka, K., Flach, S., Matukin, M., Myers, A., & Šola, H. M. (2026). The work ahead: 13 challenges transforming people, culture and leadership in the workplace. Independently published. ISBN: 979-8170207091.
Neuromarketing Armoury (tiskano izdanje)
Međunarodno izdanje Marketinške oružarnice, serija Neuromarketing Science and Business Association Publication Series, sv. 4.
Šola, H. M. (2017). Neuromarketing Armoury (Vol. 4). Neuromarketing Science and Business Association Publication Series. CreateSpace Independent Publishing Platform. ISBN: 9781543261899.
Neuromarketing Armoury (Kindle)
Kindle izdanje knjige Neuromarketing Armoury.
Šola, H. M. (2018). Neuromarketing Armoury (Vol. 4). Neuromarketing Science and Business Association Publication Series. Amazon Kindle Direct Publishing.
Marketinška oružarnica
Prva knjiga o neuromarketingu objavljena u Hrvatskoj.
Šola, H. M. (2016). Marketinška oružarnica. Split: Redak. ISBN: 978-953-336-312-7.
- Šola, H. M., Gajdoš Kljusurić, J., & Šestanović, A. (2026). Predicted visual attention and cognitive demand in luxury beauty retail: An exploratory AI-based neuromarketing study. Frontiers in Communication, 11, 1933317. https://doi.org/10.3389/fcomm.2026.1933317
- Šola, H. M., Khawaja, S., & Qureshi, F. H. (2025). Neuroscientific analysis of logo design: Implications for luxury brand marketing. Behavioral Sciences, 15(4), 502, 1-45. https://doi.org/10.3390/bs15040502
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2025). Human-Centred Design Meets AI-driven Algorithms: Comparative Analysis of Political Campaign Branding in the Harris–Trump Presidential Campaigns. Informatics, 12(1), 30, 1-37. https://doi.org/10.3390/informatics12010030
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2025). AI and Eye Tracking Reveal Design Elements’ Impact on E-magazine Reader Engagement. Education Sciences, 15(2), 203, 1-38. https://doi.org/10.3390/educsci15020203
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2024). AI-Powered Eye Tracking for Bias Detection in Online Course Reviews: A Udemy Case Study. Big Data and Cognitive Computing, 8(11), 144, 1–22. https://doi.org/10.3390/bdcc8110144
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2024). AI Eye-Tracking Technology: A New Era in Managing Cognitive Loads for Online Learners. Education Sciences, 14(9), 933, 1–25. https://doi.org/10.3390/educsci14090933
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2024). Predicting Behaviour Patterns in Online and PDF Magazines with AI Eye-Tracking. Behavioral Sciences, 14(8), 677, 1–28. https://doi.org/10.3390/bs14080677
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2024). Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe. Behavioral Sciences, Sec. Cognition, 14(2), 80, 1–27. https://doi.org/10.3390/bs14020080
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2023). Eye-tracking analysis: College website visual impact on emotional responses reflected in subconscious preferences. International Journal of Advanced Computer Science and Applications, 14(1), 1–11. https://doi.org/10.14569/IJACSA.2023.0140101
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2022). The Effect of Facebook Page Design on Emotion Change and Behavioral Engagement: Neuromarketing research in higher education. COJ Robotics & Artificial Intelligence, 2(4), 000541. https://crimsonpublishers.com/cojra/fulltext/COJRA.000541.php
- Khawaja, S., Qureshi, F. H., Šola, H. M., et al. (2022). OBC Research Book. Volume 1 (pp. 89–113). Woodston: Book Printing UK Remus House. https://ijphe.co.uk/books/
- Šola, H. M., Gajdoš Kljusurić, J., & Rončević, I. (2022). The impact of bio-label on the decision-making behavior. Frontiers in Sustainable Food Systems, 6, 1002521, 1–15. https://doi.org/10.3389/fsufs.2022.1002521
- Šola, H. M., Mikac, M., & Rončević, I. (2022). Tracking unconscious responses to visual stimuli to better understand a pattern of human behavior on a Facebook page. Journal of Innovation & Knowledge, 7(1), 100166, 1–9. https://doi.org/10.1016/j.jik.2022.100166
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2021). Enhancing the motivation and learning performance in an online classroom with the use of neuromarketing. European Journal of Management and Marketing Studies, 7(1), 1–25. https://doi.org/10.46827/ejmms.v7i1.1169
- Šola, H. M., Steidl, P., Mikac, M., Qureshi, F. H., & Khawaja, S. (2021). How neuroscience-based research methodologies can deliver new insights to marketers. International Journal of Social Science and Human Research, 4(10), 1-10. https://doi.org/10.47191/ijsshr/v4-i10-41
- Šola, H. M., & Zia, T. (2021). Social media and students’ choice of higher education institution. European Journal of Management and Marketing Studies, 6(4), 1-29. https://doi.org/10.46827/ejmms.v6i4.1160
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2021). Applied management post-COVID19: Implications for academic managers in private higher education, beyond crises. European Journal of Education Studies, 8(10), 1-21. https://doi.org/10.46827/ejes.v8i10.3953
- Šola, H. M. (2016). Marketinška oružarnica. Split: Redak. ISBN: 978-953-336-312-7. https://webknjizara.hr/proizvod/marketinska-oruzarnica-hedda-martina-sola-dr-sc/
- Šola, H. M. (2015). Management changes in an economic recession. Putokazi, 3(2), 1–16. Sveučilište Hercegovina.
- Šola, H. M. (2015). SWOT analysis of the Republic of Croatia as an investment destination. FIP Scientific Journal of Effectus College for Law and Finance, 2(1), 79–90. https://hrcak.srce.hr/161641
- Šola, H. M. (2014). Neuromarketing—science and practice. FIP Scientific Journal of Effectus College for Law and Finance, 1(1), 25–35. https://hrcak.srce.hr/155651
