FIELDS OF EXPERTISE:  court-appointed expert assessments in the area of the 7ps marketing mix (product, distribution, price, promotion, people, processes, proofs), market position in relation to the competition (monopoly, duopoly, oligopoly), marketing strategies (corporate, business, functional), marketing plans, strategic marketing, market communications, public relations, brand evaluation.

FIELDS OF EXPERTISE:  copyright and related rights, patents, trademarks, industrial design, protection and violation of intellectual property rights, audiovisual works.

By applying neuroscientific and biometric methodology in advertising, you will understand your customers at the emotional and cognitive level. Neuromarketing creates synergy of all the five senses in customers. In neuromarketing we measure: visual perception, motivation, cognitive load, emotions. Why is it so important? By measuring attention, emotions (both conscious and unconscious) and your customers’ deductive reasoning, we improve your advertising messages, design and product packaging, and successfully position your brand on the market. Fields of expertise: neurobranding, neuroadvertising, neuroprice, neurodesign, in-store testing, online neuromarketing.

In order to promote the neuromarketing science, I have already established domestic and international cooperation with a number of universities, colleges, and polytechnics. Through this cooperation, we work together on various projects, providing a diversified portfolio of our services, with many scientists and experts, and working with the latest technology. If you are interested in exchanging ideas, as well as in participating in different interrelated projects, please feel free to contact me.