WHEN NOT TO HIRE A MARKETING CONSULTANT?
What do you do when you are ill? You go to a doctor. Someone sues you? You go to a lawyer. Your pipe bursts? You call the plumber. Your sales are dropping? That shouldn’t be a problem: your boss, the IT technician, actually half of your company knows what do to. Right? I don’t know if you noticed, but nowadays everyone is an expert for marketing. Hmpf…then why so many companies fail? Customers are buying products from the opposition? How many times have I heard the sentence: “I know marketing better than most experts?!” That’s great, but gentlemen, where are your profits then? Why don’t you have a sufficient number of customers? Why aren’t you sufficiently recognised – as one of the best? It is interesting that if you would engage in medicine and convince yourself that you know medicine better than specialised doctors – you would be accused of quackery! Marketing is everybody’s field today while the owners and customers are collateral damage. The question is: how high can you jump and how low can you fall – without a scratch? And is it even possible?
FIELDS OF EXPERTISE:
1. STRATEGIC MARKETING (strategic marketing, market research, plans),
2. PRODUCT (product development, product import, redesigning the existing products),
3. CHANNELS OF DISTRIBUTION,
4. DIRECT MARKETING,
5. MARKET COMMUNICATION (TV spot, wall posters, digital marketing, promotional materials),
6. INTELLECTUAL PROPERTY (sign, mark, name, design, brands).
„You Love Your iPHONE! Literally!“
What do WALT DISNEY, FACEBOOK, GOOGLE and APPLE have in common?! They all take advantage of neuromarketing!
The Walt Disney Company has taken the advantage of neuromarketing so seriously that in 2008 it has established a secret laboratory in Texas (Austin) aimed at performing neuromarketing studies. Disney has gone so far in his research that he has built a theatre within the facility where the participants in the survey were also subject to research while watching the show (Dooley, 2009). The facility is open seven days a week from 09:00 a.m. to 10:00 p.m.. Today it is not operating as a secret laboratory, but it is used for the purposes of research by both Disney and other companies. The name of the laboratory is “The Media Science”, and it utilises the latest neuromarketing technology. Although large companies are reluctant to publish neuromarketing research (in an attempt to have it classified as secret), in order for them to gain as much credibility as possible with their customers, did you know that Inside Out, the computer-animated Disney …
By professional commitment, my SPECIALTY is MARKETING; SUBSPECIALTY: NEUROMARKETING.
Author of book: „Marketing Armory“, first published book about neuromarketing in Croatia! More about the book: https://goo.gl/ZuVWUf . After 20 years of active work in marketing, educating in Republic of Croatia and the USA (Cleveland State University, FIAS-Washington DC, Cambridge Wealth Management) along with various specializations in Europe…
MARKETING COURT WITNESS HEDDA MARTINA ŠOLA EXPLAINS WHY THE WHOLE WORLD HAS “GONE MAD” FOR THE VIDEOGAME “POKEMON GO”, (Novi List, T.Portal, Dnevno.hr, 16th July 2016)
http://goo.gl/STNYOp, http://goo.gl/f2Z4S6, http://goo.gl/W1xCni
HEDDA MARTINA ŠOLA PUBLISHED THE FIRST BOOK ON NEUROMARKETING (Scena.hr, 18th June 2016)
BOBIĆ IS PLAYING WITH HIS PENCIL, S. MIKLEUŠEVIĆ PAVIĆ BLINKS TOO MUCH, MARIJA MIHOLJEK HAS A PROPER POSTURE AND STRONG ATTITUDE (Večernji list, TV Ekran 26th February 2016)
NEW DIRECTIVE IN FORCE FROM TODAY: ALL CIGARETTE PACKS WILL NEED TO HAVE THESE DRAMATIC WARNINGS (Jutarnji list, 20th May 2016)
NEUROMARKETING TECHNIQUES IN PRE-ELECTORAL AND POST-ELECTORAL CAMPAIGNS (Profitiraj.hr, 4th January 2016)
KARAMARKO’S METHOD “we,we,we”, MILANOVIĆ’S METHOD “hot-cold”
READ MORE ABOUT THE ARTICLE HERE (Večernji list, 29th October 2015.)
READ SOME OF REPORTS OF SATISFIED CLIENTS
When I was the Mayor of Novalja, I had the honor and pleasure of meeting Mrs. Hedda Martina Šola, a great expert in marketing, at the beginning of 2015. Being a director of marketing for Luna hotel, she offered cooperation to the Town of Novalja on a few important projects that I recognised as a marketing potential for the Town of Novalja.
Within a short period, our cooperation has produced a promotion of Novalja, both on a high national and international level.
Owing to her active contacts that were established in diplomacy while she was a spokeswoman for the Government of the Republic of Croatia (APIU), Hedda deserves all the credit for contributing to our town being visited by the world’s most powerful and famous people, such as the princess of Saudi Arabia, then one of the richest Kuwaiti Sheiks, Pure Rally (40 Ferraries and Lamborghinis), and, a crown of our cooperation, one of the best basketball national teams in the world – the “Australian Boomers” who held sports preparations for key qualifying matches for the Olympic games in Brazil.
Thanks to these eminent guests, Novalja was heard of in the global media. Thanks to Mrs. Hedda Martina Šola, the Town of Novalja has started a process of positioning the destination towards a more exclusive, high-quality tourism.
Ante Dabo, Mayor of Novalja
Cooperation with Mrs. Šola, during her engagement with the Croatian Government, can be rated as the one of a very high quality. She is open to ideas, creative, proactive, has the ability to think outside the box and is characterized by exceptional simplicity and availability.
Zvonimir Akrap / Board Member, SPLITSKA BANKA Societe Generale Group
Expertise, creativity and determination of Hedda Martina Šola are advocates of clients’ interests through the use of modern marketing methods which greatly exceed traditional, and mostly ineffective, methods, being a challenge and chance for everyone who seeks a better place for themselves and their organisation on the market.
Ph.d. Srđan Šimac, President of the Croatian Mediation Court
Sports preparations of the Australian Boomers (third-ranking basketball national team in the world) were held during the tourist season of 2015, and thanks to cooperation with Mrs. Hedda Martina Šola, this has been one of crucial projects for Novalja and the Tourist Board of Novalja. The Australian Boomers have shown us exceptional honor and trust by choosing Novalja as a destination for sports preparations for pre-qualifying matches to get onto the Olympics in Rio de Janeiro 2016, for which they have qualified! During the preparations, which were organised on the highest level and satisfied the FIBA standards, Mrs. Hedda Martina Šola was able to organise, through a strict and isolated programme of public trainings, in cooperation with the Tourist Board of Novalja, an Open day for young sportsmen from our town where they could hang out with NBA stars, such as Andrew Bogut, Mathew Dellavedova and other members of the Australian national team. With her organisational skills, extreme professionalism and cooperation with all the institutions of Novalja, Mrs. Hedda Martina Šola has provided our respected guests with an unforgettable sports event and has sent the most beautiful postcard of Novalja and Croatia to the rest of the world.
Marina Šćiran Rizner, dipl.oecc, director of tourist board of Novalja
I had a pleasure working with Mrs. Šola on a few projects and I was always exceptionally satisfied. Her energy and expertise are on a high level. Mrs. Šola advised me on the rights of intellectual property and how to properly use neuromarketing in everyday business. Her insight on placing a brand on a market full of opposition, as well as raising awareness of a brand has helped us a lot, which has been finally shown in business results of our company. I am sure that we will cooperate again and I would recommend Mrs. Šola to anyone who needs a good advice on marketing.
Prof. Ana Rogić, director, Promoplus d.o.o.