The expert insights that turn into evidence, from marketing to the courtroom

Court Expert:
Marketing

Marketing Mix Forensics

Market Position & Competition Disputes

Strategic & Corporate Marketing Evaluation

Marketing Communications & PR Forensics

Brand Valuation in Marketing Contexts

Marketing Mix Forensics

/ 01
„Every element of the marketing mix leaves a mark, and those marks shape market value and legal decisions.“

Analysis of product, distribution, pricing, and promotion within market efficiency and compliance

Identification of inefficiencies or gaps in strategy execution

Documentation of marketing outcomes for court and out-of-court proceedings

I translate complex marketing practices into evidence that holds weight in court, in negotiations, and with investors.

Market Position & Competition Disputes

/ 02
„Market power is not a matter of opinion, but a fact that can be proven.“

Market position analysis: monopoly, duopoly, oligopoly

Competitive benchmarking across the EU market

Assessment of entry barriers and risks of unfair competition practices

My expertise shows whether market power stems from fair competition or the abuse of dominance.

Strategic & Corporate Marketing Evaluation

/ 03
„Strategies can conquer the market or expose its weaknesses.“

Evaluation of corporate, business, and functional marketing strategies

Assessment of long-term plans and sustainability of marketing activities

Independent review of marketing audits and reports

I independently assess whether marketing strategies align with legal, economic, and consumer standards.

Marketing Communications & PR Forensics

/ 04
„Communication can build trust or destroy it in an instant.“

Analysis of advertising campaigns and public relations activities

Assessment of message impact and risks of consumer deception

Evaluation of communication ethics and regulatory compliance

I precisely identify the moments when communication crosses the line from persuasion to manipulation.

Brand Valuation in Marketing Contexts

/ 05
„A brand is more than a name. It represents a financial and reputational asset that can be measured with precision.“

Brand equity assessment in court and out-of-court contexts

Measurement of loyalty, memorability, and consumer perception

Calculation of licensing value and damage claims

Brand valuation for negotiations, acquisitions, and investments

I quantify brand value in a way trusted equally by courts, investors, and business partners.
Zagrebtower, Radnička 80 / V floor
Zagreb, Croatia
+385 95 470 4700
Send e-mail
Neuromarketing & Brand Science
Institute for Neuromarketing & IP
Zagrebtower, Radnička 80 / V floor
Zagreb, Croatia
+385 95 470 4700
Send e-mail
Zagrebtower, Radnička 80 / V floor
Zagreb, Croatia
+385 95 470 4700
Send e-mail
Neuromarketing & Brand Science
Institute for Neuromarketing & IP
Zagrebtower, Radnička 80 / V floor
Zagreb, Croatia
+385 95 470 4700
Send e-mail