Where data turns into decisions and lasting brand capital

Brand & IP
Valuation

Brand Valuation

Trademark Valuation

Patent Valuation

Industrial Design Valuation

Brand Valuation

/ 01
„Numbers cannot measure brand value. It lives in the consumer’s perception, in the moment when choice becomes emotion.“

Quantitative and qualitative analysis of the brand’s market position

Measurement of brand memorability, emotional connection, and consumer loyalty

Competitive benchmarking analysis on the EU market

Calculation of economic value through projected revenues and brand equity metrics

Brand valuation goes beyond numbers. It is a strategic compass that guides growth, negotiation strength, and long-term market positioning.

Trademark Valuation

/ 02
„A trademark’s strength isn’t on paper; it’s in the recognition and trust it builds at every purchase.“

Analysis of trademark recognition and associative strength in the market

Assessment of the trademark’s role in product differentiation and market risk reduction

Estimation of licensing value and potential trademark royalties

Determination of legal and economic value in litigation and transactions

The true value of a trademark lies in its power to guarantee trust, secure differentiation, and reduce market risk.

Patent Valuation

/ 03
“A patent’s value is more than legal protection—it creates market exclusivity and innovation capital.”

Analysis of the patent’s innovation potential and market exclusivity

Assessment of revenues and savings based on patented solutions

Assessment of revenues and savings based on patented solutions

Valuation in the context of investments, acquisitions, or litigation

A patent is strategic capital that delivers competitive edge, new revenue, and investment security.

Industrial Design Valuation

/ 04
“Industrial design is the silent force shaping quality perception and product desire.”

Analysis of a product’s aesthetic and functional differentiation

Assessment of design’s impact on quality and luxury perception

Identification of market potential and consumers’ willingness to pay a premium price)

Valuation within the intellectual property portfolio

Design is not just aesthetics. It is capital that elevates a product’s value and drives the purchase decision.
Zagrebtower, Radnička 80 / V floor
Zagreb, Croatia
+385 95 470 4700
Send e-mail
Neuromarketing & Brand Science
Institute for Neuromarketing & IP
Zagrebtower, Radnička 80 / V floor
Zagreb, Croatia
+385 95 470 4700
Send e-mail
Zagrebtower, Radnička 80 / V floor
Zagreb, Croatia
+385 95 470 4700
Send e-mail
Neuromarketing & Brand Science
Institute for Neuromarketing & IP
Zagrebtower, Radnička 80 / V floor
Zagreb, Croatia
+385 95 470 4700
Send e-mail