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This is a section for all my dear students and colleagues who want to read my scientific and professional papers. If you are writing a thesis, scientific or professional paper, I am sure that you will find enough quality materials to use.

 

Thank you for quoting me in your works!

PUBLISHED BOOKS AND SCIENTIFIC PAPERS WITH INTERNATIONAL REVIEW:

Šola, H.M. (2017). Neuromarketing Armoury. Part of the Neuromarketing Science and Business Association Publication Series, Vol.4. CreateSpace Independent Publishing Platform; 1 edition. USA. ISBN-10: 1543261892. ISBN-13: 978 1543261899.
https://www.amazon.com/dp/1543261892

Šola, H.M. (2016). Marketing armoury. Publishing house Redak. Split. ISBN:978-953-336-312-7. CIP- University Library in Split. UDC 658.8 (035).
https://goo.gl/UKEtyS

Šola, H.M. (2015). Management changes in times of economic recession. Scientific andprofessional journal of the University of Hercegovina, Putokazi.E-IISN:2303-470X,Vol.3., No.2., pp.1-16.

Šola, H.M. (2015). SWOT analysis of the Republic of Croatia as an investment destination. FIP Scientific journal of Effectus College for Law and Finance with international peer-review.ISSN: 1849-241X. Volume 2. Issue 1.,pp.79-90.

Šola, H.M. (2014). Neuromarketing-science and practice. FIP Scientific journal of Effectus College for Law and Finance with international peer-review.ISSN 1849-241X. Volume 1. Issue 1.,pp.25-35.

Šola, H.M. (2014). Neuromarketing-science and practice. HRČAK. A web site containing Croatian scientific journals.

PUBLISHED PROFESSIONAL PAPERS:

Šola, H.M., Kesar, O., Pirjevec, B., Salamon, D., Tkalec, Z. (2016). Strategic marketing plan for tourism for the Town of Novalja 2016-2020. Institute for Education for Entrepreneurship.

Šola, H.M. (2016). Neuromarketing and politics. Business Consultant, Internet edition.

Šola, H.M. (2013). Crisis Media management. Business Consultant, ISSN 1845-092X, edition number: 99, pp.pp.34-35.

Šola, H.M. (2013). Neuro Pr- What can Public Relations learn from Neuromarketing. Business Consultant, ISSN 1845-092X, edition number: 98, pp. pp.12-13.

Šola, H.M. (2013). The implementation of marketing with permission. Business Consultant, ISSN 1845-092X, edition number: 97, pp. pp.23-24.

Šola, H.M. (2013). Game theory. Business Consultant, ISSN 1845-092X, edition number: 96, pp. pp.51-52.

Šola, H.M. (2013). Company positioning in times of recession. Business consultant, ISSN 1845-092X, edition number: 93, pp. pp.12-13.

Šola, H.M. (2013). Greenwashing. Business Consultant, ISSN 1845-092X, edition number: 92, pp. pp.51-52.

Šola, H.M. (2012). Establishing Business Intelligence system in an enterprise. Business Consultant, ISSN 1845-092X, edition number: 91, pp. pp.26.-27.

Šola, H.M. (2012). Short guide to obligatory product and package labelling in Croatia. Business consultant, ISSN 1845 092X, edition number: 90, pp. pp.60.-61.

Šola, H.M. (2012). Marketing to children – GameAds in promotion. Business consultant, ISSN 1845-092X, edition number: 89, pp. pp.60.-61.

Šola, H.M. (2012). Butterfly effect in company management. Business Consultant, ISSN 1845-092X, edition number: 86, pp. pp.22.-23.

Šola, H.M. (2012). Company acquisition: A+B= A’ or B’. Business Consultant, ISSN 1845-092X, edition number: 85, pp. pp.20.-21.

Šola, H.M. (2012). Hidden economic indicators. Business Consultant, ISSN 1845-092X, edition number: 84, pp. pp.66.-67.

Šola, H.M. (2012). Competitive intelligence in business. Business Consultant, ISSN 1845-092X, edition number: 83, pp. pp.42.-43.

Šola, H.M. (2012). Neuromarketing-science serving customers. Business consultant, ISSN 1845-092X, edition number: 82, pp. pp.32.-33.

Šola, H.M. (2011). Default risk. Business Consultant, ISSN 1845-092X, edition number: 81, pp. pp.58.-59.