{"id":5374,"date":"2025-10-15T18:14:06","date_gmt":"2025-10-15T18:14:06","guid":{"rendered":"https:\/\/heddamartinasola.com\/znanstveni-radovi\/"},"modified":"2025-12-22T09:30:45","modified_gmt":"2025-12-22T09:30:45","slug":"articoli-scientifici","status":"publish","type":"page","link":"https:\/\/heddamartinasola.com\/it\/articoli-scientifici\/","title":{"rendered":"Articoli scientifici"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5374\" class=\"elementor elementor-5374 elementor-3474\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31711221 e-con-full e-flex e-con e-parent\" data-id=\"31711221\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baa32ca mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"baa32ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><div class=\"mk-title-subtitle swm-hide-mobile\">Dott.ssa Hedda Martina \u0160ola,PhD<\/div><h1 class=\"mk-title-heading swm-hide-none\"><span>Articoli scientifici<\/span><\/h1><div class=\"mk-title-desc swm-hide-mobile\"><span>Libri pubblicati e articoli scientifici su riviste internazionali peer-reviewed<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172e962 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"172e962\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>2025<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-935bbe4 elementor-widget elementor-widget-text-editor\" data-id=\"935bbe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u0160ola, H. M., Khawaja, S., &amp; Qureshi, F. H. (2025). Neuroscientific analysis of logo design: Implications for luxury brand marketing. <em>Behavioral Sciences, 15<\/em>(4), 502, 1-45. <a href=\"https:\/\/www.mdpi.com\/2076-328X\/15\/4\/502?utm_source=chatgpt.com\">https:\/\/www.mdpi.com\/2076-328X\/15\/4\/502<\/a><\/li><li>\u0160ola, H. M., Qureshi, F. H., &amp; Khawaja, S. (2025). Human-Centred Design Meets AI-driven Algorithms: Comparative Analysis of Political Campaign Branding in the Harris\u2013Trump Presidential Campaigns. <em>Informatics, 12<\/em>(1), 30, 1-37. <a href=\"https:\/\/doi.org\/10.3390\/informatics12010030?utm_source=chatgpt.com\">https:\/\/doi.org\/10.3390\/informatics12010030<\/a><\/li><li>\u0160ola, H. M., Qureshi, F. H., &amp; Khawaja, S. (2025). AI and Eye Tracking Reveal Design Elements\u2019 Impact on E-magazine Reader Engagement. <em>Education Sciences, 15<\/em>(2), 203, 1-38. <a href=\"https:\/\/doi.org\/10.3390\/educsci15020203?utm_source=chatgpt.com\">https:\/\/doi.org\/10.3390\/educsci15020203<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa3dafe mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"fa3dafe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>2024<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f06db92 elementor-widget elementor-widget-text-editor\" data-id=\"f06db92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u0160ola, H. M., Qureshi, F. H., &amp; Khawaja, S. (2024). AI-Powered Eye Tracking for Bias Detection in Online Course Reviews: A Udemy Case Study. <em>Big Data and Cognitive Computing, 8<\/em>(11), 144, 1\u201322. <a href=\"https:\/\/doi.org\/10.3390\/bdcc8110144?utm_source=chatgpt.com\">https:\/\/doi.org\/10.3390\/bdcc8110144<\/a><\/li><li>\u0160ola, H. M., Qureshi, F. H., &amp; Khawaja, S. (2024). AI Eye-Tracking Technology: A New Era in Managing Cognitive Loads for Online Learners. <em>Education Sciences, 14<\/em>(9), 933, 1\u201325. <a href=\"https:\/\/doi.org\/10.3390\/educsci14090933?utm_source=chatgpt.com\">https:\/\/doi.org\/10.3390\/educsci14090933<\/a><\/li><li>\u0160ola, H. M., Qureshi, F. H., &amp; Khawaja, S. (2024). Predicting Behaviour Patterns in Online and PDF Magazines with AI Eye-Tracking. <em>Behavioral Sciences, 14<\/em>(8), 677, 1\u201328. <a href=\"https:\/\/doi.org\/10.3390\/bs14080677?utm_source=chatgpt.com\">https:\/\/doi.org\/10.3390\/bs14080677<\/a><\/li><li>\u0160ola, H. M., Qureshi, F. H., &amp; Khawaja, S. (2024). Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe. <em>Behavioral Sciences, Sec. Cognition, 14<\/em>(2), 80, 1\u201327. <a href=\"https:\/\/doi.org\/10.3390\/bs14020080?utm_source=chatgpt.com\">https:\/\/doi.org\/10.3390\/bs14020080<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f2d064 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"1f2d064\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>2023<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ad9a9 elementor-widget elementor-widget-text-editor\" data-id=\"e0ad9a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u0160ola, H. M., Qureshi, F. H., &amp; Khawaja, S. (2023). Eye-tracking analysis: College website visual impact on emotional responses reflected in subconscious preferences. <em>International Journal of Advanced Computer Science and Applications, 14<\/em>(1), 1\u201311. <a href=\"https:\/\/doi.org\/10.14569\/IJACSA.2023.0140101?utm_source=chatgpt.com\">https:\/\/doi.org\/10.14569\/IJACSA.2023.0140101<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e771fbd mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"e771fbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>2022<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56638e2 elementor-widget elementor-widget-text-editor\" data-id=\"56638e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u0160ola, H. M., Qureshi, F. H., &amp; Khawaja, S. (2022). The Effect of Facebook Page Design on Emotion Change and Behavioral Engagement: Neuromarketing research in higher education. <em>COJ Robotics &amp; Artificial Intelligence, 2<\/em>(4), 000541. <a href=\"https:\/\/crimsonpublishers.com\/cojra\/fulltext\/COJRA.000541.php\" target=\"_blank\" rel=\"noopener\">https:\/\/crimsonpublishers.com\/cojra\/fulltext\/COJRA.000541.php<\/a><\/li><li>Khawaja, S., Qureshi, F. H., \u0160ola, H. M., et al. (2022). <em>OBC Research Book. Volume 1<\/em> (pp. 89\u2013113). Woodston: Book Printing UK Remus House. <a href=\"https:\/\/ijphe.co.uk\/books\/\">https:\/\/ijphe.co.uk\/books\/<\/a><\/li><li>\u0160ola, H. M., Gajdo\u0161 Kljusuri\u0107, J., &amp; Ron\u010devi\u0107, I. (2022). The impact of bio-label on the decision-making behavior. <em>Frontiers in Sustainable Food Systems, 6<\/em>, 1002521, 1\u201315. <a href=\"https:\/\/doi.org\/10.3389\/fsufs.2022.1002521\">https:\/\/doi.org\/10.3389\/fsufs.2022.1002521<\/a><\/li><li>\u0160ola, H. M., Mikac, M., &amp; Ron\u010devi\u0107, I. (2022). Tracking unconscious responses to visual stimuli to better understand a pattern of human behavior on a Facebook page. <em>Journal of Innovation &amp; Knowledge, 7<\/em>(1), 100166, 1\u20139. <a href=\"https:\/\/doi.org\/10.1016\/j.jik.2022.100166?utm_source=chatgpt.com\">https:\/\/doi.org\/10.1016\/j.jik.2022.100166<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc92884 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"dc92884\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>2021<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2bbde1 elementor-widget elementor-widget-text-editor\" data-id=\"f2bbde1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u0160ola, H. M., Qureshi, F. H., &amp; Khawaja, S. (2021). Enhancing the motivation and learning performance in an online classroom with the use of neuromarketing. <em>European Journal of Management and Marketing Studies, 7<\/em>(1), 1\u201325. <a href=\"https:\/\/doi.org\/10.46827\/ejmms.v7i1.1169?utm_source=chatgpt.com\">https:\/\/doi.org\/10.46827\/ejmms.v7i1.1169<\/a><\/li><li>\u0160ola, H. M., Steidl, P., Mikac, M., Qureshi, F. H., &amp; Khawaja, S. (2021). How neuroscience-based research methodologies can deliver new insights to marketers. <em>International Journal of Social Science and Human Research, 4<\/em>(10), 1-10. <a href=\"https:\/\/doi.org\/10.47191\/ijsshr\/v4-i10-41\"><strong>https:\/\/doi.org\/10.47191\/ijsshr\/v4-i10-41<\/strong><\/a><\/li><li>\u0160ola, H. M., &amp; Zia, T. (2021). Social media and students\u2019 choice of higher education institution. <em>European Journal of Management and Marketing Studies, 6<\/em>(4), 1-29. <a href=\"https:\/\/doi.org\/10.46827\/ejmms.v6i4.1160?utm_source=chatgpt.com\">https:\/\/doi.org\/10.46827\/ejmms.v6i4.1160<\/a><\/li><li>\u0160ola, H. M., Qureshi, F. H., &amp; Khawaja, S. (2021). Applied management post-COVID19: Implications for academic managers in private higher education, beyond crises. <em>European Journal of Education Studies, 8<\/em>(10), 1-21. <a href=\"https:\/\/doi.org\/10.46827\/ejes.v8i10.3953?utm_source=chatgpt.com\">https:\/\/doi.org\/10.46827\/ejes.v8i10.3953<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d814e mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"38d814e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>2018-2017 \/ Libri<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0516ddc elementor-widget elementor-widget-text-editor\" data-id=\"0516ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u0160ola, H. M. (2018). <em>Neuromarketing Armoury<\/em> (Vol. 4). Neuromarketing Science and Business Association Publication Series. Amazon Kindle Direct Publishing. <a href=\"https:\/\/amzn.to\/2ERbWj2?utm_source=chatgpt.com\">https:\/\/amzn.to\/2ERbWj2<\/a><\/li><li>\u0160ola, H. M. (2017). <em>Neuromarketing Armoury<\/em> (Vol. 4). Neuromarketing Science and Business Association Publication Series. CreateSpace Independent Publishing Platform. ISBN: 9781543261899. <a href=\"https:\/\/www.amazon.com\/dp\/1543261892?utm_source=chatgpt.com\">https:\/\/www.amazon.com\/dp\/1543261892<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a95f816 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"a95f816\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>2016\u20132014<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634da74 elementor-widget elementor-widget-text-editor\" data-id=\"634da74\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u0160ola, H. M. (2016). <em>Marketin\u0161ka oru\u017earnica<\/em>. Split: Redak. ISBN: 978-953-336-312-7. <a href=\"https:\/\/webknjizara.hr\/proizvod\/marketinska-oruzarnica-hedda-martina-sola-dr-sc\/\">https:\/\/webknjizara.hr\/proizvod\/marketinska-oruzarnica-hedda-martina-sola-dr-sc\/<\/a><\/li><li>\u0160ola, H. M. (2015). Management changes in an economic recession. <em>Putokazi, 3<\/em>(2), 1\u201316. Sveu\u010dili\u0161te Hercegovina.<\/li><li>\u0160ola, H. M. (2015). SWOT analysis of the Republic of Croatia as an investment destination. <em>FIP Scientific Journal of Effectus College for Law and Finance, 2<\/em>(1), 79\u201390. <a href=\"https:\/\/hrcak.srce.hr\/161641?utm_source=chatgpt.com\">https:\/\/hrcak.srce.hr\/161641<\/a><\/li><li>\u0160ola, H. M. (2014). Neuromarketing\u2014science and practice. <em>FIP Scientific Journal of Effectus College for Law and Finance, 1<\/em>(1), 25\u201335. <a href=\"https:\/\/hrcak.srce.hr\/155651?utm_source=chatgpt.com\">https:\/\/hrcak.srce.hr\/155651<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66fa1ae elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 mk-gallery-image-zoom-no elementor-widget elementor-widget-mk_filterable_gallery\" data-id=\"66fa1ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_filterable_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"mk-filterable-gallery mk-filterable-gallery-66fa1ae\"\n        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  <\/div>\n\n                                    <\/div>\n\n                                     \n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"mk-filterable-gallery-item mk-item-- mk-grid-item-wrap \">\n                                <div class=\"mk-filterable-gallery-item-inner animate-in\" data-anim-type=\"fade-in\" data-anim-delay=\"200\">  <!--  add class ---- mk-elementor-grid -->\n\n                                    <div class=\"mk-filterable-gallery-img-holder\">\n\n                                        <div class=\"mk-gallery-image\" >\n                                            <img decoding=\"async\" width=\"1280\" height=\"905\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/CertificateIZN2025-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/CertificateIZN2025-2.jpg 1280w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/CertificateIZN2025-2-300x212.jpg 300w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/CertificateIZN2025-2-1024x724.jpg 1024w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/CertificateIZN2025-2-768x543.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n                                                <div class=\"mk-filterable-gallery-overlay mk-overlay mk-flex mk-filterable-gallery-effect-move\">\n                                                    <div class=\"mk-filterable-gallery-icons mk-flex\">\n\n                                                        <a class=\"elementor-clickable mk-filterable-gallery-zoom\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"66fa1ae\" data-elementor-lightbox-index=\"1\" title=\"\" href=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/CertificateIZN2025-2.jpg\" ><svg class=\"swm-svg--search swm-svg-filterable-gallery-search\" fill=\"none\" height=\"512\" viewBox=\"0 0 24 24\" width=\"512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-rule=\"evenodd\" fill-rule=\"evenodd\"><path d=\"m11 4c-3.86599 0-7 3.13401-7 7 0 3.866 3.13401 7 7 7 3.866 0 7-3.134 7-7 0-3.86599-3.134-7-7-7zm-9 7c0-4.97056 4.02944-9 9-9 4.9706 0 9 4.02944 9 9 0 4.9706-4.0294 9-9 9-4.97056 0-9-4.0294-9-9z\"\/><path d=\"m15.9429 15.9429c.3905-.3905 1.0237-.3905 1.4142 0l4.35 4.35c.3905.3905.3905 1.0237 0 1.4142-.3905.3906-1.0237.3906-1.4142 0l-4.35-4.35c-.3905-.3905-.3905-1.0237 0-1.4142z\"\/><\/g><\/svg><\/a>                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n\n                                    <\/div>\n\n                                     \n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"mk-filterable-gallery-item mk-item-- mk-grid-item-wrap \">\n                                <div class=\"mk-filterable-gallery-item-inner animate-in\" data-anim-type=\"fade-in\" data-anim-delay=\"200\">  <!--  add class ---- mk-elementor-grid -->\n\n                                    <div class=\"mk-filterable-gallery-img-holder\">\n\n                                        <div class=\"mk-gallery-image\" >\n                                            <img decoding=\"async\" width=\"1280\" height=\"905\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/IZN-publication-2025.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/IZN-publication-2025.jpg 1280w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/IZN-publication-2025-300x212.jpg 300w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/IZN-publication-2025-1024x724.jpg 1024w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/IZN-publication-2025-768x543.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n                                                <div class=\"mk-filterable-gallery-overlay mk-overlay mk-flex mk-filterable-gallery-effect-move\">\n                                                    <div class=\"mk-filterable-gallery-icons mk-flex\">\n\n                                                        <a class=\"elementor-clickable mk-filterable-gallery-zoom\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"66fa1ae\" data-elementor-lightbox-index=\"2\" title=\"\" href=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/IZN-publication-2025.jpg\" ><svg class=\"swm-svg--search swm-svg-filterable-gallery-search\" fill=\"none\" height=\"512\" viewBox=\"0 0 24 24\" width=\"512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-rule=\"evenodd\" fill-rule=\"evenodd\"><path d=\"m11 4c-3.86599 0-7 3.13401-7 7 0 3.866 3.13401 7 7 7 3.866 0 7-3.134 7-7 0-3.86599-3.134-7-7-7zm-9 7c0-4.97056 4.02944-9 9-9 4.9706 0 9 4.02944 9 9 0 4.9706-4.0294 9-9 9-4.97056 0-9-4.0294-9-9z\"\/><path d=\"m15.9429 15.9429c.3905-.3905 1.0237-.3905 1.4142 0l4.35 4.35c.3905.3905.3905 1.0237 0 1.4142-.3905.3906-1.0237.3906-1.4142 0l-4.35-4.35c-.3905-.3905-.3905-1.0237 0-1.4142z\"\/><\/g><\/svg><\/a>                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n\n                                    <\/div>\n\n                                     \n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"mk-filterable-gallery-item mk-item-- mk-grid-item-wrap \">\n                                <div class=\"mk-filterable-gallery-item-inner animate-in\" data-anim-type=\"fade-in\" data-anim-delay=\"200\">  <!--  add class ---- mk-elementor-grid -->\n\n                                    <div class=\"mk-filterable-gallery-img-holder\">\n\n                                        <div class=\"mk-gallery-image\" >\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"905\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Certificate-of-publication-AI-powered-eye-tracking.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Certificate-of-publication-AI-powered-eye-tracking.jpg 1280w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Certificate-of-publication-AI-powered-eye-tracking-300x212.jpg 300w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Certificate-of-publication-AI-powered-eye-tracking-1024x724.jpg 1024w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Certificate-of-publication-AI-powered-eye-tracking-768x543.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n                                                <div class=\"mk-filterable-gallery-overlay mk-overlay mk-flex mk-filterable-gallery-effect-move\">\n                                                    <div class=\"mk-filterable-gallery-icons mk-flex\">\n\n                                                        <a class=\"elementor-clickable mk-filterable-gallery-zoom\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"66fa1ae\" data-elementor-lightbox-index=\"3\" title=\"\" href=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Certificate-of-publication-AI-powered-eye-tracking.jpg\" ><svg class=\"swm-svg--search swm-svg-filterable-gallery-search\" fill=\"none\" height=\"512\" viewBox=\"0 0 24 24\" width=\"512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-rule=\"evenodd\" fill-rule=\"evenodd\"><path d=\"m11 4c-3.86599 0-7 3.13401-7 7 0 3.866 3.13401 7 7 7 3.866 0 7-3.134 7-7 0-3.86599-3.134-7-7-7zm-9 7c0-4.97056 4.02944-9 9-9 4.9706 0 9 4.02944 9 9 0 4.9706-4.0294 9-9 9-4.97056 0-9-4.0294-9-9z\"\/><path d=\"m15.9429 15.9429c.3905-.3905 1.0237-.3905 1.4142 0l4.35 4.35c.3905.3905.3905 1.0237 0 1.4142-.3905.3906-1.0237.3906-1.4142 0l-4.35-4.35c-.3905-.3905-.3905-1.0237 0-1.4142z\"\/><\/g><\/svg><\/a>                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n\n                                    <\/div>\n\n                                     \n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"mk-filterable-gallery-item mk-item-- mk-grid-item-wrap \">\n                                <div class=\"mk-filterable-gallery-item-inner animate-in\" data-anim-type=\"fade-in\" data-anim-delay=\"200\">  <!--  add class ---- mk-elementor-grid -->\n\n                                    <div class=\"mk-filterable-gallery-img-holder\">\n\n                                        <div class=\"mk-gallery-image\" >\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"905\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/New-era.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/New-era.jpg 1280w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/New-era-300x212.jpg 300w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/New-era-1024x724.jpg 1024w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/New-era-768x543.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n                                                <div class=\"mk-filterable-gallery-overlay mk-overlay mk-flex mk-filterable-gallery-effect-move\">\n                                                    <div class=\"mk-filterable-gallery-icons mk-flex\">\n\n                                                        <a class=\"elementor-clickable mk-filterable-gallery-zoom\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"66fa1ae\" data-elementor-lightbox-index=\"4\" title=\"\" href=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/New-era.jpg\" ><svg class=\"swm-svg--search swm-svg-filterable-gallery-search\" fill=\"none\" height=\"512\" viewBox=\"0 0 24 24\" width=\"512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-rule=\"evenodd\" fill-rule=\"evenodd\"><path d=\"m11 4c-3.86599 0-7 3.13401-7 7 0 3.866 3.13401 7 7 7 3.866 0 7-3.134 7-7 0-3.86599-3.134-7-7-7zm-9 7c0-4.97056 4.02944-9 9-9 4.9706 0 9 4.02944 9 9 0 4.9706-4.0294 9-9 9-4.97056 0-9-4.0294-9-9z\"\/><path d=\"m15.9429 15.9429c.3905-.3905 1.0237-.3905 1.4142 0l4.35 4.35c.3905.3905.3905 1.0237 0 1.4142-.3905.3906-1.0237.3906-1.4142 0l-4.35-4.35c-.3905-.3905-.3905-1.0237 0-1.4142z\"\/><\/g><\/svg><\/a>                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n\n                                    <\/div>\n\n                                     \n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"mk-filterable-gallery-item mk-item-- mk-grid-item-wrap \">\n                                <div class=\"mk-filterable-gallery-item-inner animate-in\" data-anim-type=\"fade-in\" data-anim-delay=\"200\">  <!--  add class ---- mk-elementor-grid -->\n\n                                    <div class=\"mk-filterable-gallery-img-holder\">\n\n                                        <div class=\"mk-gallery-image\" >\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"905\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Predicting-Behaviour.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Predicting-Behaviour.jpg 1280w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Predicting-Behaviour-300x212.jpg 300w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Predicting-Behaviour-1024x724.jpg 1024w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Predicting-Behaviour-768x543.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n                                                <div class=\"mk-filterable-gallery-overlay mk-overlay mk-flex mk-filterable-gallery-effect-move\">\n                                                    <div class=\"mk-filterable-gallery-icons mk-flex\">\n\n                                                        <a class=\"elementor-clickable mk-filterable-gallery-zoom\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"66fa1ae\" data-elementor-lightbox-index=\"5\" title=\"\" href=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Predicting-Behaviour.jpg\" ><svg class=\"swm-svg--search swm-svg-filterable-gallery-search\" fill=\"none\" height=\"512\" viewBox=\"0 0 24 24\" width=\"512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-rule=\"evenodd\" fill-rule=\"evenodd\"><path d=\"m11 4c-3.86599 0-7 3.13401-7 7 0 3.866 3.13401 7 7 7 3.866 0 7-3.134 7-7 0-3.86599-3.134-7-7-7zm-9 7c0-4.97056 4.02944-9 9-9 4.9706 0 9 4.02944 9 9 0 4.9706-4.0294 9-9 9-4.97056 0-9-4.0294-9-9z\"\/><path d=\"m15.9429 15.9429c.3905-.3905 1.0237-.3905 1.4142 0l4.35 4.35c.3905.3905.3905 1.0237 0 1.4142-.3905.3906-1.0237.3906-1.4142 0l-4.35-4.35c-.3905-.3905-.3905-1.0237 0-1.4142z\"\/><\/g><\/svg><\/a>                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n\n                                    <\/div>\n\n                                     \n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"mk-filterable-gallery-item mk-item-- mk-grid-item-wrap \">\n                                <div class=\"mk-filterable-gallery-item-inner animate-in\" data-anim-type=\"fade-in\" data-anim-delay=\"200\">  <!--  add class ---- mk-elementor-grid -->\n\n                                    <div class=\"mk-filterable-gallery-img-holder\">\n\n                                        <div class=\"mk-gallery-image\" >\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"905\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Exploring.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Exploring.jpg 1280w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Exploring-300x212.jpg 300w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Exploring-1024x724.jpg 1024w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Exploring-768x543.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n                                                <div class=\"mk-filterable-gallery-overlay mk-overlay mk-flex mk-filterable-gallery-effect-move\">\n                                                    <div class=\"mk-filterable-gallery-icons mk-flex\">\n\n                                                        <a class=\"elementor-clickable mk-filterable-gallery-zoom\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"66fa1ae\" data-elementor-lightbox-index=\"6\" title=\"\" href=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Exploring.jpg\" ><svg class=\"swm-svg--search swm-svg-filterable-gallery-search\" fill=\"none\" height=\"512\" viewBox=\"0 0 24 24\" width=\"512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-rule=\"evenodd\" fill-rule=\"evenodd\"><path d=\"m11 4c-3.86599 0-7 3.13401-7 7 0 3.866 3.13401 7 7 7 3.866 0 7-3.134 7-7 0-3.86599-3.134-7-7-7zm-9 7c0-4.97056 4.02944-9 9-9 4.9706 0 9 4.02944 9 9 0 4.9706-4.0294 9-9 9-4.97056 0-9-4.0294-9-9z\"\/><path d=\"m15.9429 15.9429c.3905-.3905 1.0237-.3905 1.4142 0l4.35 4.35c.3905.3905.3905 1.0237 0 1.4142-.3905.3906-1.0237.3906-1.4142 0l-4.35-4.35c-.3905-.3905-.3905-1.0237 0-1.4142z\"\/><\/g><\/svg><\/a>                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n\n                                    <\/div>\n\n                                     \n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"mk-filterable-gallery-item mk-item-- mk-grid-item-wrap \">\n                                <div class=\"mk-filterable-gallery-item-inner animate-in\" data-anim-type=\"fade-in\" data-anim-delay=\"200\">  <!--  add class ---- mk-elementor-grid -->\n\n                                    <div class=\"mk-filterable-gallery-img-holder\">\n\n                                        <div class=\"mk-gallery-image\" >\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"905\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Fayyaz-Hussain-Qureshi-Sarwar-Khawaja.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Fayyaz-Hussain-Qureshi-Sarwar-Khawaja.jpg 1280w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Fayyaz-Hussain-Qureshi-Sarwar-Khawaja-300x212.jpg 300w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Fayyaz-Hussain-Qureshi-Sarwar-Khawaja-1024x724.jpg 1024w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Fayyaz-Hussain-Qureshi-Sarwar-Khawaja-768x543.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n                                                <div class=\"mk-filterable-gallery-overlay mk-overlay mk-flex mk-filterable-gallery-effect-move\">\n                                                    <div class=\"mk-filterable-gallery-icons mk-flex\">\n\n                                                        <a class=\"elementor-clickable mk-filterable-gallery-zoom\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"66fa1ae\" data-elementor-lightbox-index=\"7\" title=\"\" href=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Fayyaz-Hussain-Qureshi-Sarwar-Khawaja.jpg\" ><svg class=\"swm-svg--search swm-svg-filterable-gallery-search\" fill=\"none\" height=\"512\" viewBox=\"0 0 24 24\" width=\"512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-rule=\"evenodd\" fill-rule=\"evenodd\"><path d=\"m11 4c-3.86599 0-7 3.13401-7 7 0 3.866 3.13401 7 7 7 3.866 0 7-3.134 7-7 0-3.86599-3.134-7-7-7zm-9 7c0-4.97056 4.02944-9 9-9 4.9706 0 9 4.02944 9 9 0 4.9706-4.0294 9-9 9-4.97056 0-9-4.0294-9-9z\"\/><path d=\"m15.9429 15.9429c.3905-.3905 1.0237-.3905 1.4142 0l4.35 4.35c.3905.3905.3905 1.0237 0 1.4142-.3905.3906-1.0237.3906-1.4142 0l-4.35-4.35c-.3905-.3905-.3905-1.0237 0-1.4142z\"\/><\/g><\/svg><\/a>                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n\n                                    <\/div>\n\n                                     \n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"mk-filterable-gallery-item mk-item-- mk-grid-item-wrap \">\n                                <div class=\"mk-filterable-gallery-item-inner animate-in\" data-anim-type=\"fade-in\" data-anim-delay=\"200\">  <!--  add class ---- mk-elementor-grid -->\n\n                                    <div class=\"mk-filterable-gallery-img-holder\">\n\n                                        <div class=\"mk-gallery-image\" >\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"904\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Dr.-Hedda-Martina-Sola.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Dr.-Hedda-Martina-Sola.jpg 1280w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Dr.-Hedda-Martina-Sola-300x212.jpg 300w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Dr.-Hedda-Martina-Sola-1024x723.jpg 1024w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Dr.-Hedda-Martina-Sola-768x542.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n                                                <div class=\"mk-filterable-gallery-overlay mk-overlay mk-flex mk-filterable-gallery-effect-move\">\n                                                    <div class=\"mk-filterable-gallery-icons mk-flex\">\n\n                                                        <a class=\"elementor-clickable mk-filterable-gallery-zoom\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"66fa1ae\" data-elementor-lightbox-index=\"8\" title=\"\" href=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Dr.-Hedda-Martina-Sola.jpg\" ><svg class=\"swm-svg--search swm-svg-filterable-gallery-search\" fill=\"none\" height=\"512\" viewBox=\"0 0 24 24\" width=\"512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-rule=\"evenodd\" fill-rule=\"evenodd\"><path d=\"m11 4c-3.86599 0-7 3.13401-7 7 0 3.866 3.13401 7 7 7 3.866 0 7-3.134 7-7 0-3.86599-3.134-7-7-7zm-9 7c0-4.97056 4.02944-9 9-9 4.9706 0 9 4.02944 9 9 0 4.9706-4.0294 9-9 9-4.97056 0-9-4.0294-9-9z\"\/><path d=\"m15.9429 15.9429c.3905-.3905 1.0237-.3905 1.4142 0l4.35 4.35c.3905.3905.3905 1.0237 0 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M., Khawaja, S., &amp; Qureshi, F. H. (2025). Neuroscientific analysis of logo design: Implications for luxury brand marketing. Behavioral Sciences, 15(4), 502, 1-45. https:\/\/www.mdpi.com\/2076-328X\/15\/4\/502 \u0160ola, H. M., Qureshi, F. H., &amp; Khawaja, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":"","vk-ltc-link":"","vk-ltc-target":"0"},"class_list":["post-5374","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Articoli scientifici - Dott.saa Hedda Martina \u0160ola<\/title>\n<meta name=\"description\" content=\"Articoli scientifici: Esplora i profili professionali e accademici della dott.ssa Hedda Martina \u0160ola \u2014 libri, pubblicazioni e ricerche che plasmano il neuromarketing e l\u2019innovazione dei brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heddamartinasola.com\/it\/articoli-scientifici\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Articoli scientifici - Dott.saa Hedda Martina \u0160ola\" \/>\n<meta property=\"og:description\" content=\"Articoli scientifici: Esplora i profili professionali e accademici della dott.ssa Hedda Martina \u0160ola \u2014 libri, pubblicazioni e ricerche che plasmano il neuromarketing e l\u2019innovazione dei brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/heddamartinasola.com\/it\/articoli-scientifici\/\" \/>\n<meta property=\"og:site_name\" content=\"Dott.saa Hedda Martina \u0160ola\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T09:30:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Publication_Certificate_MDPI_behavsci-1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/heddamartinasola.com\\\/it\\\/articoli-scientifici\\\/\",\"url\":\"https:\\\/\\\/heddamartinasola.com\\\/it\\\/articoli-scientifici\\\/\",\"name\":\"Articoli scientifici - Dott.saa Hedda Martina \u0160ola\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/heddamartinasola.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/heddamartinasola.com\\\/it\\\/articoli-scientifici\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/heddamartinasola.com\\\/it\\\/articoli-scientifici\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/heddamartinasola.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Publication_Certificate_MDPI_behavsci-1.jpg\",\"datePublished\":\"2025-10-15T18:14:06+00:00\",\"dateModified\":\"2025-12-22T09:30:45+00:00\",\"description\":\"Articoli scientifici: Esplora i profili professionali e accademici della dott.ssa Hedda Martina \u0160ola \u2014 libri, pubblicazioni e ricerche che plasmano il neuromarketing e l\u2019innovazione dei brand.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/heddamartinasola.com\\\/it\\\/articoli-scientifici\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/heddamartinasola.com\\\/it\\\/articoli-scientifici\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/heddamartinasola.com\\\/it\\\/articoli-scientifici\\\/#primaryimage\",\"url\":\"https:\\\/\\\/heddamartinasola.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Publication_Certificate_MDPI_behavsci-1.jpg\",\"contentUrl\":\"https:\\\/\\\/heddamartinasola.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Publication_Certificate_MDPI_behavsci-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/heddamartinasola.com\\\/it\\\/articoli-scientifici\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\\\/\\\/heddamartinasola.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articoli scientifici\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/heddamartinasola.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/heddamartinasola.com\\\/it\\\/\",\"name\":\"Dott.saa Hedda Martina \u0160ola\",\"description\":\"Neuromarketing &amp; 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