Šola HM, Qureshi FH, Khawaja S. (2024). AI Eye-Tracking Technology: A New Era in Managing Cognitive Loads for Online Learners. Education Sciences; 14(9):933. DOI: https://doi.org/10.3390/educsci14090933, pp.1-25. Available at: https://www.mdpi.com/2227-7102/14/9/933

Šola HM, Qureshi FH, Khawaja S. (2024). Predicting Behaviour Patterns in Online and PDF Magazines with AI Eye-Tracking. Behavioral Sciences; 14(8):677. DOI: https://doi.org/10.3390/bs14080677  pp.1-28. Available at: https://www.mdpi.com/2076-328X/14/8/677

Šola HM, Qureshi FH, Khawaja S. (2024). Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe. Behavioral Sciences; 14(2):80. DOI: https://doi.org/10.3390/bs14020080  pp.1-27. Available at: https://www.mdpi.com/2076-328X/14/2/80

Hedda Martina Šola, Fayyaz Hussain Qureshi and Sarwar Khawaja. (2023). Eye-tracking Analysis: College Website Visual Impact on Emotional Responses Reflected on Subconscious Preferences. International Journal of Advanced Computer Science and Applications (IJACSA), 14(1). DOI: http://dx.doi.org/10.14569/IJACSA.2023.0140101 pp.1-11. Available at: https://thesai.org/Publications/ViewPaper?Volume=14&Issue=1&Code=IJACSA&SerialNo=1

Hedda Martina Šola, Fayyaz Hussain Qureshi and Sarwar Khawaja. (2022). The Effect of Facebook Page Design on Emotion Change and Behavioral Engagement: Neuromarketing Research in Higher Education. COJ Rob Artificial Intel. 2(4). COJRA. 000541.
DOI: 10.31031/COJRA.2022.02.000541

Šola, H.M., Gajdoš Kljusurić, J. and Rončević, I. (2022). The impact of bio-label on the decision-making behavior. Front. Sustain. Food Syst. 6:1002521. doi: 10.3389/fsufs.2022.1002521, pp.1-15. Available at: https://www.frontiersin.org/articles/10.3389/fsufs.2022.1002521/full

Šola, H.M., Mikac, M. and Rončević, I. (2022). Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page. Journal of Innovation & Knowledge, v.7, issue.1., 100166, ISSN 2444-569X, https://doi.org/10.1016/j.jik.2022.100166. pp.1-9. Available at: https://www.sciencedirect.com/science/article/pii/S2444569X22000063

Šola, H.M., Qureshi, H.F., & Khawaja, S. (2021). Enhancing the motivation and learning performance in an online classroom with the use of Neuromarketing. European Journal of Management and Marketing Studies, v.7, issue.1., ISSN: 2501-9988. ISSN (online): L-2501-9988. doi: http://dx.doi.org/10.46827/ejmms.v7i1.1169. pp.1-25. Available at:  https://oapub.org/soc/index.php/EJMMS/article/view/1169/1754

Šola, H.M., Steidl, P. Mikac, M., Qureshi, H.F. and  Khawaja, S.(2021). How Neuroscience-Based Research Methodologies Can Deliver New Insights to Marketers. International Journal of Social Science and Human Research, v. 4, Issue. 10., ISSN (print) 2644-0679. ISSN (online):2644-0695. DOI: 10.47191/ijsshr/V4-i00-01.pp 2963-2972.
Available at: http://ijsshr.in/v4i10/41.php

Šola, H.M., Zia, T. (2021). Social media and students’ Choice of higher education institution. European Journal of Management and Marketing Studies, [S.l.], v. 6, n. 4., ISSN 2501-9988. DOI: http://dx.doi.org/10.46827/ejmms.v6i4.1160. pp 103-131. Available at: https://oapub.org/soc/index.php/EJMMS/article/view/1160/1746.

Šola, H.M., Qureshi, H.F. and  Khawaja, S.(2021). Applied management post-COVID19: Implications for academic managers in private higher education, beyond crises. European Journal of Education Studies, [S.l.], v. 8, n. 10., ISSN: 25011111. DOI:http://dx.doi.org/10.46827/ejes.v8i10.3953. pp.292-312.
Available at: https://oapub.org/edu/index.php/ejes/article/view/3953/6589.

Šola, H.M. (2015).Management changes in economic recession. Znanstveno-stručni časopis Sveučilišta Hercegovina, Putokazi.E-IISN:2303-470X,Vol.3., No.2., pp.1-16.

Šola, H.M. (2014).SWOT analysis of the Republic of Croatia as an investment destination. FIP Scientific journal of Effectus College for Law and Finance with international peer-review. ISSN: 1849-241X. Volume 2. Issue 1., pp.79-90.
Available at: https://hrcak.srce.hr/161641

Šola, H.M. (2013).Neuromarketing-science and practice. FIP Scientific journal of Effectus College for Law and Finance with international peer-review. ISSN: 1849-241X. Volume 1. Issue 1.,pp.25-35.
Available at: https://hrcak.srce.hr/155651

Šola, H.M. (2022). Neuromarketinško mjerenje pažnje i emocionalne uključenosti studenata tijekom online nastave na Sveučilištu u Zagrebu. Virtualna stručna konferencija FET- Business Insights, Zbornik proširenik sažetaka. Mošnja Škare, L. Sveučilište Jurja Dobrile u Puli, Fakultet ekonomije i turizma „Dr. Mijo Mirković“. ISSBN: 978-953-8278-92-1. Pula. pp.11-16.

Šola, H.M. (2022). Using Neuromarketing to Understand Motivation and Learning Performance in Online Learning. Neuromarketing Year Book 2002. Neuromarketing Science & Business Association, Netherlands. pp.40-48.

Šola, H.M. & Mikac, M. (2022). Testing Product Packaging With The Use of Neuromarketing to Optimise the Sales. Insights 37. Neuromarketing Science and Business Association, Netherlands. pp.16-19. SAZNAJTE VIŠE

Šola, H.M. (2019). Neuromarketing u promociji predškolskog obrazovanja. U: Sanković, M.,ur. 23. Sajam zdravlja- sajamski vodič, zbornik i izvješća, Vinkovci, Hrvatska. Vinkovci: Projekt Zdravi Grad, pp.145 – 147.

Šola, H.M. (2018). The Influence of Neuromarketing on Product Development Using The Example of Packaging Design. Insights, Issue No.24. Neuromarketing Science & Business Association (NMSBA).

Šola, H.M. (2016). Neuromarketing i politika. Poslovni Savjetnik, internet izdanje.

Šola, H.M., Kesar, O., Pirjevec, B., Salamon, D., Tkalec, Z. (2016). Strateški marketinški plan turizma Grada Novalje 2016-2020. Institut za obrazovanje za poduzetništvo.

Šola, H.M. (2013). Medijsko upravljanje kriznim situacijama. Poslovni Savjetnik, ISSN 1845-092X, br. izdanja: 99, pp.34-35.

Šola, H.M. (2013). Neuro Pr- Što mogu Odnosi s javnošću naučiti iz Neuromarketinga. Poslovni Savjetnik, ISSN 1845-092X, br. izdanja: 98, pp.12-13.

Šola, H.M. (2013). Primjena marketinga uz dozvolu. Poslovni Savjetnik, ISSN 1845-092X, br. izdanja: 97, pp.23-24.

Šola, H.M. (2013). Teorija Igara. Poslovni Savjetnik, ISSN 1845-092X, br. izdanja: 96, pp.51-52.

Šola, H.M. (2013). Pozicioniranje tvrtke u recesijskim uvjetima. Poslovni Savjetnik, ISSN 1845-092X, br. izdanja: 93, pp.12-13.

Šola, H.M. (2013). Greenwashing ili zeleno pranje. Poslovni Savjetnik, ISSN 1845-092X, br. izdanja: 92, pp.51-52.

Šola, H.M. (2012). Uspostavljanje Business Intelligence sustava u poduzeću. Poslovni Savjetnik, ISSN 1845-092X, br. izdanja: 91, pp.26.-27.

Šola, H.M. (2012).Kratki priručnik o obveznom označavanju znakova na proizvodima i ambalaži u RH. Poslovni Savjetnik, ISSN 1845-092X, br. izdanja: 90, pp.60.-61.

Šola, H.M. (2012). Dječji marketing-Igroglasi. Poslovni Savjetnik, ISSN 1845-092X, br. izdanja: 89, pp.60.-61.

Šola, H.M. (2012). Efekt leptira u menadžmentu tvrtke. Poslovni Savjetnik, ISSN 1845-092X, br. izdanja: 86, pp.22.-23.

Šola, H.M. (2012). Akvizicija poduzeća: A+B=A’ ili B’. Poslovni Savjetnik, ISSN 1845-092X, br. izdanja: 85, pp.20.-21.

Šola, H.M. (2012). Prikriveni ekonomski pokazatelji. Poslovni Savjetnik, ISSN 1845-092X, br. izdanja: 84, pp.66.-67.

Šola, H.M. (2012). Kompetitivna inteligencija u poslovanju. Poslovni Savjetnik, ISSN 1845-092X, br. izdanja: 83, pp.42.-43.

Šola, H.M. (2012). Neuromarketing-znanost u službi kupca. Poslovni Savjetnik, ISSN 1845-092X, br. izdanja: 82, pp.32.-33.

Šola, H.M. (2011). Rizik naplate. Poslovni Savjetnik, ISSN 1845-092X, br. izdanja: 81, pp.58.-59.

Dovas, P., Forentino, L. & Grieve, C. (2017): The Market Research Revolution: A Marketer’s Guide for Emerging New Methods, (NMSBA), Vol. 5 .

Petar, S. i Petar, F. (2017). Moć uspješne prezentacije. RTL Hrvatska. ISBN: 978-9537769-21-5.

Šola, H.M., Kesar, O., Pirjevec, B., Salamon, D., Tkalec, Z. (2016). Strateški marketinški plan turizma Grada Novalje 2016-2020. Institut za obrazovanje za poduzetništvo.

Šola, H.M., Tkalec, Z., Tafra, V. (2016). Vizualni identitet Grada Novalje. Visoka Škola Nikola Šubić Zrinski. Zagreb.

Šola, H.M., Tkalec, Z., Tafra, V. (2016). Vizualni identitet Grada Paga. Visoka Škola Nikola Šubić Zrinski. Zagreb.

Šola, H.M., Tkalec, Z., Tafra, V. (2016). Vizualni identitet Općine Kolan. Visoka Škola Nikola Šubić Zrinski. Zagreb.

Šola, H.M., Tkalec, Z., Tafra, V. (2016). Vizualni identitet Općine Povljana. Visoka Škola Nikola Šubić Zrinski. Zagreb.

Šola, H.M., Jurčić, M., Doležal T., Vlajčić I., (2011). Strategija privlačenja izravnih stranih ulaganja u RH. Agencija za promicanje izvoza i ulaganja. Vlada RH.

Šola, H.M., Mikac., S. Jurčić, M., Doležal T., Vlajčić I. (2010). Promicanje Hrvatskog Izvoza. Agencija za promicanje izvoza i ulaganja. Vlada RH.

Šola, H.M., Mikac., S. Jurčić, M., Doležal T., Vlajčić I. (2008). Investicijski portal e-investment. Agencija za promicanje izvoza i ulaganja. Vlada RH.

HDSVIP – Član Hrvatskog Društva Sudskih Vještaka i Procjenitelja

UNCTAD – Registrirani konzultant United Nations Conference On Trade And Development

NMSBA – Član Neuromarketing Science & Business Administration

KRUG – Član Hrvatske Udruge poslovnih žena

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