{"id":5375,"date":"2025-10-15T18:50:38","date_gmt":"2025-10-15T18:50:38","guid":{"rendered":"https:\/\/heddamartinasola.com\/strucni-radovi\/"},"modified":"2025-11-18T09:18:11","modified_gmt":"2025-11-18T09:18:11","slug":"professional-articles","status":"publish","type":"page","link":"https:\/\/heddamartinasola.com\/en\/professional-articles\/","title":{"rendered":"Professional Articles"},"content":{"rendered":"\t\t
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Dr.Hedda Martina \u0160ola,PhD<\/div>

Professional Articles<\/span><\/h1>
Professional articles connect scientific research and practice, providing solutions applicable in industry and education<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2022<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \u0160ola, H. M. (2022). Neuromarketin\u0161ko mjerenje pa\u017enje i emocionalne uklju\u010denosti studenata tijekom online nastave na Sveu\u010dili\u0161tu u Zagrebu. U L. Mo\u0161nja \u0160kare (Ur.), Virtualna stru\u010dna konferencija FET \u2013 Business Insights, Zbornik pro\u0161irenih sa\u017eetaka<\/em> (str. 11\u201316). Sveu\u010dili\u0161te Jurja Dobrile u Puli, Fakultet ekonomije i turizma \u201eDr. Mijo Mirkovi\u0107\u201c. ISBN: 978-953-8278-92-1.<\/li>
  • \u0160ola, H. M. (2022). Using neuromarketing to understand motivation and learning performance in online learning. In Neuromarketing Yearbook 2022<\/em> (pp. 40\u201348). Neuromarketing Science & Business Association, Netherlands.<\/li>
  • \u0160ola, H. M., & Mikac, M. (2022). Testing product packaging with the use of neuromarketing to optimise sales. Insights, 37<\/em>, 16\u201319. Neuromarketing Science & Business Association, Netherlands.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    2019<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • \u0160ola, H. M. (2019). Neuromarketing u promociji pred\u0161kolskog obrazovanja. U M. Sankovi\u0107 (Ur.), 23. Sajam zdravlja \u2013 sajamski vodi\u010d, zbornik i izvje\u0161\u0107a<\/em> (str. 145\u2013147). Vinkovci: Projekt Zdravi Grad.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      2018<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • \u0160ola, H. M. (2018). The influence of neuromarketing on product development using the example of packaging design. Insights, 24<\/em>, 1\u20134. Neuromarketing Science & Business Association (NMSBA).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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        2016<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • \u0160ola, H. M., Kesar, O., Pirjevec, B., Salamon, D., & Tkalec, Z. (2016). Strate\u0161ki marketin\u0161ki plan turizma Grada Novalje 2016\u20132020.<\/em> Institut za obrazovanje za poduzetni\u0161tvo.<\/li>
        • \u0160ola, H. M. (2016). Neuromarketing i politika. Poslovni savjetnik<\/em> (internet izdanje).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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          2013<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          • \u0160ola, H. M. (2013). Medijsko upravljanje kriznim situacijama. Poslovni savjetnik, 99<\/em>, 34\u201335. ISSN 1845-092X.<\/li>
          • \u0160ola, H. M. (2013). Neuro PR \u2013 \u0160to mogu odnosi s javno\u0161\u0107u nau\u010diti iz neuromarketinga. Poslovni savjetnik, 98<\/em>, 12\u201313. ISSN 1845-092X.<\/li>
          • \u0160ola, H. M. (2013). Primjena marketinga uz dozvolu. Poslovni savjetnik, 97<\/em>, 23\u201324. ISSN 1845-092X.<\/li>
          • \u0160ola, H. M. (2013). Teorija igara. Poslovni savjetnik, 96<\/em>, 51\u201352. ISSN 1845-092X.<\/li>
          • \u0160ola, H. M. (2013). Pozicioniranje tvrtke u recesijskim uvjetima. Poslovni savjetnik, 93<\/em>, 12\u201313. ISSN 1845-092X.<\/li>
          • \u0160ola, H. M. (2013). Greenwashing ili zeleno pranje. Poslovni savjetnik, 92<\/em>, 51\u201352. ISSN 1845-092X.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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            2012<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            • \u0160ola, H. M. (2012). Uspostavljanje business intelligence sustava u poduze\u0107u. Poslovni savjetnik, 91<\/em>, 26\u201327. ISSN 1845-092X.<\/li>
            • \u0160ola, H. M. (2012). Kratki priru\u010dnik o obveznom ozna\u010davanju znakova na proizvodima i ambala\u017ei u RH. Poslovni savjetnik, 90<\/em>, 60\u201361. ISSN 1845-092X.<\/li>
            • \u0160ola, H. M. (2012). Dje\u010dji marketing \u2013 Igroglasi. Poslovni savjetnik, 89<\/em>, 60\u201361. ISSN 1845-092X.<\/li>
            • \u0160ola, H. M. (2012). Efekt leptira u menad\u017ementu tvrtke. Poslovni savjetnik, 86<\/em>, 22\u201323. ISSN 1845-092X.<\/li>
            • \u0160ola, H. M. (2012). Akvizicija poduze\u0107a: A+B = A\u2019 ili B\u2019. Poslovni savjetnik, 85<\/em>, 20\u201321. ISSN 1845-092X.<\/li>
            • \u0160ola, H. M. (2012). Prikriveni ekonomski pokazatelji. Poslovni savjetnik, 84<\/em>, 66\u201367. ISSN 1845-092X.<\/li>
            • \u0160ola, H. M. (2012). Kompetitivna inteligencija u poslovanju. Poslovni savjetnik, 83<\/em>, 42\u201343. ISSN 1845-092X.<\/li>
            • \u0160ola, H. M. (2012). Neuromarketing \u2013 znanost u slu\u017ebi kupca. Poslovni savjetnik, 82<\/em>, 32\u201333. ISSN 1845-092X.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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              2011<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              • \u0160ola, H. M. (2011). Rizik naplate. Poslovni savjetnik, 81<\/em>, 58\u201359. ISSN 1845-092X.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                Dr.Hedda Martina \u0160ola,PhD Professional Articles Professional articles connect scientific research and practice, providing solutions applicable in industry and education 2022 \u0160ola, H. M. (2022). Neuromarketin\u0161ko mjerenje pa\u017enje i emocionalne uklju\u010denosti studenata tijekom online nastave na Sveu\u010dili\u0161tu u Zagrebu. U L. Mo\u0161nja \u0160kare (Ur.), Virtualna stru\u010dna konferencija FET \u2013 Business Insights, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-5375","page","type-page","status-publish","hentry"],"yoast_head":"\nProfessional Articles - Dr.Hedda Martina \u0160ola,PhD<\/title>\n<meta name=\"description\" content=\"Professional Articles: Explore the professional and academic profiles of Dr. Hedda Martina \u0160ola \u2014 books, publications, and research that shape neuromarketing and brand innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heddamartinasola.com\/en\/professional-articles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professional Articles - Dr.Hedda Martina \u0160ola,PhD\" \/>\n<meta property=\"og:description\" content=\"Professional Articles: Explore the professional and academic profiles of Dr. Hedda Martina \u0160ola \u2014 books, publications, and research that shape neuromarketing and brand innovation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/heddamartinasola.com\/en\/professional-articles\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr.Hedda Martina \u0160ola,PhD\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T09:18:11+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/heddamartinasola.com\\\/en\\\/professional-articles\\\/\",\"url\":\"https:\\\/\\\/heddamartinasola.com\\\/en\\\/professional-articles\\\/\",\"name\":\"Professional Articles - 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