{"id":5276,"date":"2024-03-28T14:01:32","date_gmt":"2024-03-28T14:01:32","guid":{"rendered":"https:\/\/heddamartinasola.com\/biografija\/"},"modified":"2026-04-02T08:55:30","modified_gmt":"2026-04-02T08:55:30","slug":"biography","status":"publish","type":"page","link":"https:\/\/heddamartinasola.com\/en\/biography\/","title":{"rendered":"Biography"},"content":{"rendered":"\t\t
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Predict attention,<\/span>master the market!<\/span><\/div>\r\n
Predict attention,<\/span>master the market!<\/span><\/div>\r\n <\/div>\r\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Biography<\/div>
Dr. Hedda Martina \u0160ola, PhD, is an internationally recognized expert in neuromarketing, consumer neuroscience, and the valuation of brands and intellectual property rights. Her professional profile has been shaped by more than thirty years of experience in strategic marketing and fifteen years of scientific research in neuromarketing and consumer neuroscience, giving rise to an exceptionally well-rounded expertise grounded in scientific rigor, a profound understanding of consumers and brands, and the ability to translate complex scientific knowledge into business practice.\nShe holds a doctorate in economics with a specialization in neuromarketing and has further refined her expertise in strategic management, consumer neuroscience, and cognitive psychology through advanced professional education at Harvard University, Copenhagen Business School, Oxford Business College, and Cleveland State University.\nOver the past five years, she served as an Associate Professor in graduate and doctoral programs at Oxford Business College in Great Britain. During the same period, she also held the position of Research Coordinator at Oxford\u2019s scientific research center, the Centre for Applied Research and Entrepreneurship.\nHer publications include the first Croatian book on neuromarketing, \u201cMarketin\u0161ka oru\u017earnica\u201d<\/i><\/a>, as well as its English-language edition published under the title \u201cNeuromarketing Armoury\u201d<\/i><\/a>. She is a permanent court expert in marketing and in the financial and economic valuation of intellectual property rights and has held this appointment for more than eleven years. Her academic and professional bibliography comprises more than forty papers published in domestic and international journals of the highest scientific ranking (Q1\/Q3).\nA regular speaker at international symposia, conferences, and professional forums devoted to neuromarketing and intellectual property, she has advised more than 500 brands, as well as numerous political stakeholders, cities, and municipalities, on strategic management, the protection and valuation of intellectual property rights, and strategic subconscious positioning. Her academic engagement further extends to collaboration with universities on scientific and research projects in neuromarketing, intellectual property, and marketing research.\nFluent in English and professionally proficient in Italian and Russian, she is a member of numerous international academic and professional organizations. She is frequently cited in the media as a respected and authoritative expert in neuromarketing, marketing, and intellectual property, and has received numerous domestic and international awards and distinctions for her work.\n<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Executive Education: Selected<\/div>