{"id":5264,"date":"2024-03-28T14:02:48","date_gmt":"2024-03-28T14:02:48","guid":{"rendered":"https:\/\/heddamartinasola.com\/neuromarketing\/"},"modified":"2026-04-07T11:40:52","modified_gmt":"2026-04-07T11:40:52","slug":"neuromarketing","status":"publish","type":"page","link":"https:\/\/heddamartinasola.com\/en\/","title":{"rendered":"Neuromarketing &amp; IP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5264\" class=\"elementor elementor-5264 elementor-1264\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72f4b13e e-con-full e-flex e-con e-parent\" data-id=\"72f4b13e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-662a9c1f mk-title-align--left elementor-invisible elementor-widget elementor-widget-mk_title\" data-id=\"662a9c1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:200,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>Neuro<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf706dd mk-title-align--center mk-title-align--tablet-center elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-mk_title\" data-id=\"6cf706dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>Unlocking Emotions. Building Neurobrands!<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c403be mk-title-align--left elementor-invisible elementor-widget elementor-widget-mk_title\" data-id=\"74c403be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:200,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>marketing<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72cae74b e-con-full e-flex e-con e-parent\" data-id=\"72cae74b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edeebac elementor-widget elementor-widget-mk_media_reveal\" data-id=\"edeebac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_media_reveal.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-reveal-image-wrapper mk-reveal-media--image\" id=\"mk-reveal-image-id-edeebac\">\n                <div class=\"mk-reveal-image-pin\">\n                    <div class=\"mk-reveal-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2026\/04\/Neuromarketing-Hedda-Martina-Sola.jpg\" class=\"attachment-full size-full\" alt=\"Neuromarketing - Hedda Martina \u0160ola\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2026\/04\/Neuromarketing-Hedda-Martina-Sola.jpg 1920w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2026\/04\/Neuromarketing-Hedda-Martina-Sola-300x169.jpg 300w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2026\/04\/Neuromarketing-Hedda-Martina-Sola-1024x576.jpg 1024w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2026\/04\/Neuromarketing-Hedda-Martina-Sola-768x432.jpg 768w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2026\/04\/Neuromarketing-Hedda-Martina-Sola-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n                <\/div>\n                <div class=\"mk-reveal-image-content\"><\/div>\n            <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3eafdd6c e-flex e-con-boxed e-con e-parent\" data-id=\"3eafdd6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5896c29a elementor-widget elementor-widget-mk_moving_content\" data-id=\"5896c29a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_moving_content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-moving-content-holder\">\n                <div class=\"mk-moving-content\"><div class=\"mk-moving-content-item elementor-repeater-item-d2fbc35\"><h4 class=\"mk-moving-content-title\">400 ms<\/h4><div class=\"mk-moving-content-text\"><b>Less than half a second.<\/b><br>\nThat\u2019s all it takes for the brain to decide whether your brand deserves attention.\nDo you know what your logo and colors truly say in those 0.4 seconds?<\/div><\/div><div class=\"mk-moving-content-item elementor-repeater-item-9cddd46\"><h4 class=\"mk-moving-content-title\">Neurological Signature<\/h4><div class=\"mk-moving-content-text\"><b>Color. Shape. Sound. <\/b><br>\nEach one influences the brain\u2019s reward system (nucleus accumbens).\nSometimes it ignites it, sometimes it silences it completely.\nDo you truly know the  <b>real neurological signature<\/b>  of your brand?\n<\/div><\/div><div class=\"mk-moving-content-item elementor-repeater-item-53109c3\"><h4 class=\"mk-moving-content-title\">Predicting Behavior<\/h4><div class=\"mk-moving-content-text\">Neuromarketing, with a proven 98% scientific validation, reveals what captures attention, what stays in memory, and what drives consumer choice.\nAre your decisions guided by science or still by assumptions?\n<\/div><\/div><\/div>\n            <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72691e85 e-con-full e-flex e-con e-parent\" data-id=\"72691e85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3543788e elementor-invisible elementor-widget elementor-widget-mk_counter\" data-id=\"3543788e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:0,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        <div class=\"mk-counter content-box-align-center\">\r\n\r\n            \r\n            \r\n                <div class=\"mk-counter-number-wrap\">\r\n\r\n                    \r\n                    <span class=\"mk-counter-number\"\r\n                    data-duration=\"1000\"\r\n                    data-to-value=\"100\"\r\n                    data-delimiter=\"\">\r\n                        1                    <\/span>\r\n\r\n                                            <span class=\"mk-counter-suffix\">\r\n                            +                        <\/span>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n                            <div class=\"mk-counter-title\">\r\n                    Brands powered by science                <\/div>\r\n            \r\n        <\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43cbd78b elementor-invisible elementor-widget elementor-widget-mk_counter\" data-id=\"43cbd78b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:200,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        <div class=\"mk-counter content-box-align-center\">\r\n\r\n            \r\n            \r\n                <div class=\"mk-counter-number-wrap\">\r\n\r\n                    \r\n                    <span class=\"mk-counter-number\"\r\n                    data-duration=\"1200\"\r\n                    data-to-value=\"40\"\r\n                    data-delimiter=\"\">\r\n                        1                    <\/span>\r\n\r\n                                            <span class=\"mk-counter-suffix\">\r\n                            +                        <\/span>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n                            <div class=\"mk-counter-title\">\r\n                    Papers that set new standards                <\/div>\r\n            \r\n        <\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6b7cfe elementor-invisible elementor-widget elementor-widget-mk_counter\" data-id=\"6e6b7cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:300,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        <div class=\"mk-counter content-box-align-center\">\r\n\r\n            \r\n            \r\n                <div class=\"mk-counter-number-wrap\">\r\n\r\n                    \r\n                    <span class=\"mk-counter-number\"\r\n                    data-duration=\"1400\"\r\n                    data-to-value=\"30\"\r\n                    data-delimiter=\"\">\r\n                        1                    <\/span>\r\n\r\n                                            <span class=\"mk-counter-suffix\">\r\n                            +                        <\/span>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n                            <div class=\"mk-counter-title\">\r\n                    Years of experience                <\/div>\r\n            \r\n        <\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4258f64d elementor-invisible elementor-widget elementor-widget-mk_counter\" data-id=\"4258f64d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:400,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        <div class=\"mk-counter content-box-align-center\">\r\n\r\n            \r\n            \r\n                <div class=\"mk-counter-number-wrap\">\r\n\r\n                    \r\n                    <span class=\"mk-counter-number\"\r\n                    data-duration=\"1600\"\r\n                    data-to-value=\"10\"\r\n                    data-delimiter=\"\">\r\n                        1                    <\/span>\r\n\r\n                                            <span class=\"mk-counter-suffix\">\r\n                            +                        <\/span>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n                            <div class=\"mk-counter-title\">\r\n                    International awards                <\/div>\r\n            \r\n        <\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e0b44d elementor-invisible elementor-widget elementor-widget-mk_counter\" data-id=\"0e0b44d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:300,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        <div class=\"mk-counter content-box-align-center\">\r\n\r\n            \r\n            \r\n                <div class=\"mk-counter-number-wrap\">\r\n\r\n                    \r\n                    <span class=\"mk-counter-number\"\r\n                    data-duration=\"1400\"\r\n                    data-to-value=\"13\"\r\n                    data-delimiter=\"\">\r\n                        1                    <\/span>\r\n\r\n                                            <span class=\"mk-counter-suffix\">\r\n                            +                        <\/span>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n                            <div class=\"mk-counter-title\">\r\n                    Years as a registered court expert                <\/div>\r\n            \r\n        <\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-486d22a3 e-con-full e-flex e-con e-parent\" data-id=\"486d22a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2c8d40 elementor-widget elementor-widget-mk_section_heading\" data-id=\"6e2c8d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_section_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-section-heading mk-scroll--load\"><h4 class=\"mk-section-heading-title\"><span>Latest Highlights<\/span><\/h4><span class=\"mk-section-heading-subtitle swm-hide-tablet\">\/   Where science sparks creativity and brands stand out.<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-495362a9 e-con-full e-flex e-con e-parent\" data-id=\"495362a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a81853a mk-pf-slider-st2 mk-portfolio-image-zoom-yes elementor-invisible elementor-widget elementor-widget-mk_portfolio_slider\" data-id=\"a81853a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;slides_per_view&quot;:&quot;4&quot;,&quot;slides_per_view_tablet&quot;:&quot;2&quot;,&quot;slides_per_view_mobile&quot;:&quot;1&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_portfolio_slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-portfolio-slider-holder\">\n                <div class=\"swiper swiper-container mk-portfolio-slider\" data-settings=\"{&quot;direction&quot;:&quot;horizontal&quot;,&quot;parallax&quot;:&quot;no&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;arrows_on&quot;:&quot;&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;speed&quot;:1000,&quot;mousewheel&quot;:&quot;no&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;slides_to_show&quot;:&quot;4&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slider_next&quot;:&quot;.mk-slider-next&quot;,&quot;slider_prev&quot;:&quot;.mk-slider-prev&quot;,&quot;slider_pagination&quot;:&quot;.swiper-pagination&quot;,&quot;centered_slides&quot;:&quot;no&quot;,&quot;video&quot;:&quot;no&quot;,&quot;image_spacing&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]}}\" id=\"swiper-a81853a\">\n                    <div class=\"swiper-wrapper mk--drag-cursor\"><div class=\"mk-swiper-item swiper-slide\"><div class=\"mk-portfolio-slider-wrapper\"><div class=\"mk-portfolio-slider-img-holder\">\n                                <div class=\"mk-portfolio-slider-img\"><img decoding=\"async\" width=\"750\" height=\"1056\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Award-Winer-Hedda-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Award-Winer-Hedda-2.jpg 750w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Award-Winer-Hedda-2-213x300.jpg 213w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Award-Winer-Hedda-2-727x1024.jpg 727w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><a href=\"https:\/\/online.fliphtml5.com\/qjbb\/sfaz\/#p=1\" class=\"mk-pf-slider-image-link\"><\/a><\/div><div class=\"mk-pf-slider-content\">\n                    <div class=\"mk-pf-slider-title-subtitle\"><h4 class=\"mk-pf-slider-title swm-hide-none\"><a href=\"https:\/\/online.fliphtml5.com\/qjbb\/sfaz\/#p=1\">Innovation & Excellence Award, UK <\/a><\/h4><ul class=\"mk-pf-slider-services swm-hide-none\"><li>Neuromarketing: A vital tool for modern businesses<\/li><\/ul><\/div>\n            <\/div>\n                            <\/div><\/div><\/div><div class=\"mk-swiper-item swiper-slide\"><div class=\"mk-portfolio-slider-wrapper\"><div class=\"mk-portfolio-slider-img-holder\">\n                                <div class=\"mk-portfolio-slider-img\"><img decoding=\"async\" width=\"750\" height=\"1056\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/11\/CERTAMENTE-2025.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/11\/CERTAMENTE-2025.png 750w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/11\/CERTAMENTE-2025-213x300.png 213w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/11\/CERTAMENTE-2025-727x1024.png 727w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><a href=\"https:\/\/youtu.be\/vYpmvAiQWXk\" class=\"mk-pf-slider-image-link\"><\/a><\/div><div class=\"mk-pf-slider-content\">\n                    <div class=\"mk-pf-slider-title-subtitle\"><h4 class=\"mk-pf-slider-title swm-hide-none\"><a href=\"https:\/\/youtu.be\/vYpmvAiQWXk\">Certamente 2025<\/a><\/h4><ul class=\"mk-pf-slider-services swm-hide-none\"><li>Data Without Thought Is Noise: The Hidden Logic of Predictive Neuromarketing<\/li><\/ul><\/div>\n            <\/div>\n                            <\/div><\/div><\/div><div class=\"mk-swiper-item swiper-slide\"><div class=\"mk-portfolio-slider-wrapper\"><div class=\"mk-portfolio-slider-img-holder\">\n                                <div class=\"mk-portfolio-slider-img\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1056\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Case-Study.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Case-Study.jpg 750w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Case-Study-213x300.jpg 213w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Case-Study-727x1024.jpg 727w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><a href=\"https:\/\/heddamartinasola.com\/en\/projekti\/neuromarketing-behind-political-campaigns\/\" class=\"mk-pf-slider-image-link\"><\/a><\/div><div class=\"mk-pf-slider-content\">\n                    <div class=\"mk-pf-slider-title-subtitle\"><h4 class=\"mk-pf-slider-title swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/projekti\/neuromarketing-behind-political-campaigns\/\">Neuromarketing study<\/a><\/h4><ul class=\"mk-pf-slider-services swm-hide-none\"><li>When neuromarketing reveals who captures voters\u2019 attention \u2014 Harris or Trump?<\/li><\/ul><\/div>\n            <\/div>\n                            <\/div><\/div><\/div><div class=\"mk-swiper-item swiper-slide\"><div class=\"mk-portfolio-slider-wrapper\"><div class=\"mk-portfolio-slider-img-holder\">\n                                <div class=\"mk-portfolio-slider-img\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1056\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-UX.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-UX.jpg 750w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-UX-213x300.jpg 213w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-UX-727x1024.jpg 727w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><a href=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/OBC-Magazine-HMS.pdf\" class=\"mk-pf-slider-image-link\"><\/a><\/div><div class=\"mk-pf-slider-content\">\n                    <div class=\"mk-pf-slider-title-subtitle\"><h4 class=\"mk-pf-slider-title swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/OBC-Magazine-HMS.pdf\">Global Woman Corporate Award, UK <\/a><\/h4><ul class=\"mk-pf-slider-services swm-hide-none\"><li>Nomination for the Global Woman Corporate Award 2021<\/li><\/ul><\/div>\n            <\/div>\n                            <\/div><\/div><\/div><\/div>\n                    \n                <\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-484fb07d e-con-full e-flex e-con e-parent\" data-id=\"484fb07d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71cb7ef1 elementor-widget elementor-widget-mk_section_heading\" data-id=\"71cb7ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_section_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-section-heading mk-scroll--load\"><h4 class=\"mk-section-heading-title\"><span>Services<\/span><\/h4><span class=\"mk-section-heading-subtitle swm-hide-tablet\">\/  Transforming brands with science and strategy<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27b0db8f e-con-full e-flex e-con e-parent\" data-id=\"27b0db8f\" data-element_type=\"container\" data-e-type=\"container\" 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                    <div class=\"mk-service-list-alt-icon swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/neuromarketing-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon1.png 120w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon1-100x100.png 100w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><\/a><\/div>\n                                    <div class=\"mk-service-list-alt-text\">\n                                        \n                                        <div class=\"mk-service-list-alt-title-text\"><h4 class=\"mk-service-list-alt-title swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/neuromarketing-services\/\">Neuromarketing Services<\/a><\/h4><div 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srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon2.png 120w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon2-100x100.png 100w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><\/a><\/div>\n                                    <div class=\"mk-service-list-alt-text\">\n                                        \n                                        <div class=\"mk-service-list-alt-title-text\"><h4 class=\"mk-service-list-alt-title swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/brand-and-ip-valuation\/\">Brand & IP Valuation<\/a><\/h4><div class=\"mk-service-list-alt-arrow swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/brand-and-ip-valuation\/\"><svg class=\"swm-svg--arrow swm-svg-services-list-alt-arrow\" height=\"512\" viewBox=\"0 0 24 24\" width=\"512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m4 11.5h14.793l-7.14652-7.14648a.5.5 0 0 1 .707-.707l8 8a.49983.49983 0 0 1 0 .707l-8 8a.5.5 0 0 1 -.707-.707l7.14652-7.14652h-14.793a.5.5 0 0 1 0-1z\"\/><\/svg><\/a><\/div><\/div>\n                                    <\/div>\n                                <\/div><div class=\"mk-service-list-alt-item\">\n                                    <div class=\"mk-service-list-alt-icon swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/court-expert-marketing\/\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon3.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon3.png 120w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon3-100x100.png 100w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><\/a><\/div>\n                                    <div class=\"mk-service-list-alt-text\">\n                                        \n                                        <div class=\"mk-service-list-alt-title-text\"><h4 class=\"mk-service-list-alt-title swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/court-expert-marketing\/\">Forensic Marketing Expertise<\/a><\/h4><div class=\"mk-service-list-alt-arrow swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/court-expert-marketing\/\"><svg class=\"swm-svg--arrow swm-svg-services-list-alt-arrow\" height=\"512\" viewBox=\"0 0 24 24\" width=\"512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m4 11.5h14.793l-7.14652-7.14648a.5.5 0 0 1 .707-.707l8 8a.49983.49983 0 0 1 0 .707l-8 8a.5.5 0 0 1 -.707-.707l7.14652-7.14652h-14.793a.5.5 0 0 1 0-1z\"\/><\/svg><\/a><\/div><\/div>\n                                    <\/div>\n                                <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73ae2902 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"73ae2902\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:200,&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e12f8c8 elementor-widget elementor-widget-mk_service_list_alt\" data-id=\"3e12f8c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_service_list_alt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-service-list-alt\"><div class=\"mk-service-list-alt-item\">\n                                    <div class=\"mk-service-list-alt-icon swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/court-expert-ip\/\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon4.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon4.png 120w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon4-100x100.png 100w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><\/a><\/div>\n                                    <div class=\"mk-service-list-alt-text\">\n                                        \n                                        <div class=\"mk-service-list-alt-title-text\"><h4 class=\"mk-service-list-alt-title swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/court-expert-ip\/\">Forensic Intellectual Property Expertise<\/a><\/h4><div class=\"mk-service-list-alt-arrow swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/court-expert-ip\/\"><svg class=\"swm-svg--arrow swm-svg-services-list-alt-arrow\" height=\"512\" viewBox=\"0 0 24 24\" width=\"512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m4 11.5h14.793l-7.14652-7.14648a.5.5 0 0 1 .707-.707l8 8a.49983.49983 0 0 1 0 .707l-8 8a.5.5 0 0 1 -.707-.707l7.14652-7.14652h-14.793a.5.5 0 0 1 0-1z\"\/><\/svg><\/a><\/div><\/div>\n                                    <\/div>\n                                <\/div><div class=\"mk-service-list-alt-item\">\n                                    <div class=\"mk-service-list-alt-icon swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/neuromarketing-services\/#neuro-ai\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon5.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon5.png 120w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon5-100x100.png 100w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><\/a><\/div>\n                                    <div class=\"mk-service-list-alt-text\">\n                                        \n                                        <div class=\"mk-service-list-alt-title-text\"><h4 class=\"mk-service-list-alt-title swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/neuromarketing-services\/#neuro-ai\">Predictive Neuro-AI Analytics<\/a><\/h4><div class=\"mk-service-list-alt-arrow swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/neuromarketing-services\/#neuro-ai\"><svg class=\"swm-svg--arrow swm-svg-services-list-alt-arrow\" height=\"512\" viewBox=\"0 0 24 24\" width=\"512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m4 11.5h14.793l-7.14652-7.14648a.5.5 0 0 1 .707-.707l8 8a.49983.49983 0 0 1 0 .707l-8 8a.5.5 0 0 1 -.707-.707l7.14652-7.14652h-14.793a.5.5 0 0 1 0-1z\"\/><\/svg><\/a><\/div><\/div>\n                                    <\/div>\n                                <\/div><div class=\"mk-service-list-alt-item\">\n                                    <div class=\"mk-service-list-alt-icon swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/neuromarketing-services\/#povjerenje-potrosaca\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon6.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon6.png 120w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2024\/03\/services-icon6-100x100.png 100w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><\/a><\/div>\n                                    <div class=\"mk-service-list-alt-text\">\n                                        \n                                        <div class=\"mk-service-list-alt-title-text\"><h4 class=\"mk-service-list-alt-title swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/neuromarketing-services\/#povjerenje-potrosaca\">Ethical Branding & Consumer Trust<\/a><\/h4><div class=\"mk-service-list-alt-arrow swm-hide-none\"><a href=\"https:\/\/heddamartinasola.com\/en\/neuromarketing-services\/#povjerenje-potrosaca\"><svg class=\"swm-svg--arrow swm-svg-services-list-alt-arrow\" height=\"512\" viewBox=\"0 0 24 24\" width=\"512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m4 11.5h14.793l-7.14652-7.14648a.5.5 0 0 1 .707-.707l8 8a.49983.49983 0 0 1 0 .707l-8 8a.5.5 0 0 1 -.707-.707l7.14652-7.14652h-14.793a.5.5 0 0 1 0-1z\"\/><\/svg><\/a><\/div><\/div>\n                                    <\/div>\n                                <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a2dee1b e-flex e-con-boxed e-con e-parent\" data-id=\"1a2dee1b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9ff4bb mk-title-align--center elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-mk_title\" data-id=\"3f9ff4bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span><a href=\"https:\/\/heddamartinasola.com\/en\/neuromarketing-services\/\">Neuroscience that reveals decisions before they become choices.<\/a><\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673a5dc1 mk-button-align-right elementor-invisible elementor-widget elementor-widget-mk_button\" data-id=\"673a5dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"mk-button\" href=\"https:\/\/heddamartinasola.com\/en\/neuromarketing-services\/\" ><span class=\"mk-button-text\">Read more<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27f3e82 e-con-full e-flex e-con e-parent\" data-id=\"27f3e82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8565daa elementor-widget elementor-widget-mk_section_heading\" data-id=\"8565daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_section_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-section-heading mk-scroll--load\"><h4 class=\"mk-section-heading-title\"><span>Premium Brands<\/span><\/h4><span class=\"mk-section-heading-subtitle swm-hide-tablet\">\/  Trust Science<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d25a22b e-con-full e-flex e-con e-parent\" data-id=\"4d25a22b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-36fdd6a3 e-con-full e-flex e-con e-child\" data-id=\"36fdd6a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51e2d942 e-con-full e-flex e-con e-child\" data-id=\"51e2d942\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6555804b e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"6555804b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:0,&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52bebb38 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"52bebb38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>\/01<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5daed038 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"5daed038\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span><a href=\"https:\/\/heddamartinasola.com\/en\/neuromarketing-services\/\">Neuromarketing Research<\/a><\/span><\/h2><div class=\"mk-title-desc swm-hide-none\"><span>Research that measures emotions subconsciously and decisions hidden in the brain.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-101ad6df e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"101ad6df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:100,&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54806403 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"54806403\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>\/02<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5274e55c mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"5274e55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span><a href=\"https:\/\/heddamartinasola.com\/en\/neuromarketing-services\/#neurobrenda\">Strategic Consulting<\/a><\/span><\/h2><div class=\"mk-title-desc swm-hide-none\"><span>Strategies powered by science. Only subconscious insights deliver measurable results.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-142922a3 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"142922a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:200,&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d56fbf8 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"1d56fbf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>\/03<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b30f91 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"6b30f91\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span><a href=\"https:\/\/heddamartinasola.com\/en\/brand-and-ip-valuation\/\">Brand & IP Valuation<\/a><\/span><\/h2><div class=\"mk-title-desc swm-hide-none\"><span>A brand\u2019s value is not just a number; it\u2019s an asset that attracts capital and secures growth.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49e7bcff e-con-full e-flex e-con e-parent\" data-id=\"49e7bcff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11941552 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"11941552\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1840\" height=\"473\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Neruomarketing-Institut.jpg\" class=\"attachment-full size-full wp-image-4719\" alt=\"\" srcset=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Neruomarketing-Institut.jpg 1840w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Neruomarketing-Institut-300x77.jpg 300w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Neruomarketing-Institut-1024x263.jpg 1024w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Neruomarketing-Institut-768x197.jpg 768w, https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Neruomarketing-Institut-1536x395.jpg 1536w\" sizes=\"(max-width: 1840px) 100vw, 1840px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a6b843a e-con-full e-flex e-con e-parent\" data-id=\"1a6b843a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3bdde6c6 e-grid e-con-full e-con e-child\" data-id=\"3bdde6c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33800777 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"33800777\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neuromarketinginstitut.com\/eng\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/11\/Hedda-Martina-Sola-Partners-1.png\" class=\"attachment-full size-full wp-image-6035\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380010f2 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"380010f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neuromarketinginstitut.com\/eng\/berlin-declaration\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Neuromarketing-2.png\" class=\"attachment-full size-full wp-image-5027\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f1213f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"50f1213f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/nmsba.com\/neuromarketing-companies\/neuromarketing-companies\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"413\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/NMSBA-logo.gif\" class=\"attachment-full size-full wp-image-5023\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff9051c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3ff9051c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/orcid.org\/0000-0003-1495-3606\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Neuromarketing-4.png\" class=\"attachment-full size-full wp-image-5031\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b98a3f4 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5b98a3f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/loop.frontiersin.org\/people\/793455\/overview\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Loop.png\" class=\"attachment-full size-full wp-image-5143\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f21b24e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f21b24e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.croris.hr\/osobe\/profil\/34443\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Neuromarketing-6.png\" class=\"attachment-full size-full wp-image-5035\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-911f652 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"911f652\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oxfordbusinesscollege.ac.uk\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/10\/Hedda-Martina-Sola-Neuromarketing-7.png\" class=\"attachment-full size-full wp-image-5037\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8884348 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8884348\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.researchgate.net\/profile\/Hedda-Martina-Sola-2\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/11\/Hedda-Martina-Sola-Partners-5.png\" class=\"attachment-full size-full wp-image-6047\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af8ee0f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"af8ee0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ssbm.ch\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/11\/Hedda-Martina-Sola-Partners-3.png\" class=\"attachment-full size-full wp-image-6041\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb55346 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"eb55346\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/int.sumdu.edu.ua\/en\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/heddamartinasola.com\/wp-content\/uploads\/2025\/11\/Hedda-Martina-Sola-Partners-2.png\" class=\"attachment-full size-full wp-image-6038\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Neuro Unlocking Emotions. Building Neurobrands! marketing 400 ms Less than half a second. That\u2019s all it takes for the brain to decide whether your brand deserves attention. Do you know what your logo and colors truly say in those 0.4 seconds? Neurological Signature Color. Shape. Sound. Each one influences the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-5264","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing &amp; IP - Dr.Hedda Martina \u0160ola,PhD<\/title>\n<meta name=\"description\" content=\"Dr. Hedda Martina \u0160ola, PhD \u2014 a global authority in neuromarketing, brand strategy, and intellectual property. 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