The “Neuromarketing Armoury” …as an eBook!

“Are you marketing person? Must read it!”(By Amazon customer)

“This is a great book for anybody who is dealing with or interested in marketing and neuromarketing. I have gotten a new insight into neuromarketing from a different angle and, on top of it, also received highly interesting information and lessons about economics and awareness. I used this book and quoted from it also for my master’s thesis, and I am sure I will come back to this book in the future for my trainings in neuromarketing.” (Joachim Riewesell, Germany).

“Neuromarketing Armoury book by Dr. Hedda Martina Sola, provides an incredible inside look at how Neuromarketing helps us to win the market using applied real life examples and theories for our business. This book is so special for me because it is loaded with fascinating stories, examples, and it’s really easy to apply them in our lives. I do believe that this book is a must read for marketers and entrepreneurs like us!” (David Pratama Hartono S.E., M.M., ACPAI).

“Easy to read, addictive! Usually I don’t write reviews, but this book offers a great insight into neuromarketing regardless of your (an)experience in this field. Author’s fresh take on the subject makes it easy to read and relate, but don’t start reading it late at night like I did. Just couldn’t stop reading some chapters in time.” (by Amazon Customer)

Rated with 5-Star Reviews on Amazon, the book “Neuromarketing Armoury” finds her place at Top Companies & Universities among the Globe!



How many times have you been to the mall and you bought a product that you had no intention to buy in the first place? How many times have you bought the same product because you find a specific brand to be great?

Do you know why Mini Cooper was more desirable than Ferrari in 2002? None of these is a coincidence. Big brands such as Google, Disney, Facebook, Apple and similar have been using neuromarketing techniques for years.

The book ‘Neuromarketing Armoury’ represents the real armoury which can provide you with a different view of marketing, and, most importantly, you can apply the tricks of the trade given in the book to your business!If you like: “Buyology: Truth and Lies About Why We Buy”, then you’ll like “Neuromarketing Armoury” for a first sight! This book is not intended to be read in one sitting since it will certainly leave you breathless, but as a manual you will use in day-to-day business, reading the chapters you find essential for your business activity. The book also contains numerous tests which may help boost your brain’s creativity in solving marketing problems (determining the retail price, market positioning, product design etc.), as well as a number of techniques assistant professors can utilise in their exercises at the faculty. This book will teach all of you who have been in business for a long time now the marketing practice tricks! To all of you who are studying, it will serve as additional bibliography worth reading and aimed at training you in marketing!

So, what are you waiting for?

The „Neuromarketing Armoury“ eBook is now avaliable for Order!