Can u qoute me ?
Books
Khawaja, S., Qureshi, H.F., Šola, H.M. et al. (2022). OBC Research Book. Volume 1. Woodston: Book Printing UK Remus House. pp. 89-113. Available at: https://ijphe.co.uk/research-book-volume-i
Šola, H.M. (2018). Neuromarketing Armoury. Part of the Neuromarketing Science and Business Association Publication Series, Vol.4. Amazon Kindle Direct Publishing. ASIN: B07B6T67WH. Available at: https://amzn.to/2ERbWj2
Šola, H.M. (2017). Neuromarketing Armoury. Part of the Neuromarketing Science and Business Association Publication Series, Vol.4. CreateSpace Independent Publishing Platform; 1 edition. USA. ISBN-10: 1543261892. ISBN-13: 978 1543261899. Available at: https://www.amazon.com/dp/1543261892
Šola, H.M. (2016). Marketinška Oružarnica. Izdavačka kuća Redak. Split. ISBN:978-953-336-312-7. CIP- Sveučilišna knjižnica u Splitu. Available at: https://www.webknjizara.hr/knjige/ekonomija/marketinska-oruzarnica-dr-sc-hedda-martina-sola
Scientific papers/Peers
Šola HM, Qureshi FH, Khawaja S. (2024). AI Eye-Tracking Technology: A New Era in Managing Cognitive Loads for Online Learners. Education Sciences; 14(9):933. DOI: https://doi.org/10.3390/
Šola HM, Qureshi FH, Khawaja S. (2024). Predicting Behaviour Patterns in Online and PDF Magazines with AI Eye-Tracking. Behavioral Sciences; 14(8):677. DOI: https://doi.org/10.3390/
Šola HM, Qureshi FH, Khawaja S. (2024). Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe. Behavioral Sciences; 14(2):80. DOI: https://doi.org/10.3390/
Hedda Martina Šola, Fayyaz Hussain Qureshi and Sarwar Khawaja. (2023). Eye-tracking Analysis: College Website Visual Impact on Emotional Responses Reflected on Subconscious Preferences. International Journal of Advanced Computer Science and Applications (IJACSA), 14(1). DOI: http://dx.doi.org/10.14569/IJACSA.2023.0140101 pp.1-11. Available at: https://thesai.org/Publications/ViewPaper?Volume=14&Issue=1&Code=IJACSA&SerialNo=1
Hedda Martina Šola, Fayyaz Hussain Qureshi and Sarwar Khawaja. (2022). The Effect of Facebook Page Design on Emotion Change and Behavioral Engagement: Neuromarketing Research in Higher Education. COJ Rob Artificial Intel. 2(4). COJRA. 000541.
DOI: 10.31031/COJRA.2022.02.000541
Šola, H.M., Gajdoš Kljusurić, J. and Rončević, I. (2022). The impact of bio-label on the decision-making behavior. Front. Sustain. Food Syst. 6:1002521. doi: 10.3389/fsufs.2022.1002521, pp.1-15. Available at: https://www.frontiersin.org/articles/10.3389/fsufs.2022.1002521/full
Šola, H.M., Mikac, M. and Rončević, I. (2022). Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page. Journal of Innovation & Knowledge, v.7, issue.1., 100166, ISSN: 2444-569X, https://doi.org/10.1016/j.jik.2022.100166. pp.1-9. Available at: https://www.sciencedirect.com/science/article/pii/S2444569X22000063
Šola, H.M., Qureshi, H.F., & Khawaja, S. (2021). Enhancing the motivation and learning performance in an online classroom with the use of Neuromarketing. European Journal of Management and Marketing Studies, v.7, issue.1., ISSN: 2501-9988. ISSN (online): L-2501-9988. doi: http://dx.doi.org/10.46827/ejmms.v7i1.1169. pp.1-25. Available at: https://oapub.org/soc/index.php/EJMMS/article/view/1169/1754
Šola, H.M., Steidl, P. Mikac, M., Qureshi, H.F. and Khawaja, S.(2021). How Neuroscience-Based Research Methodologies Can Deliver New Insights to Marketers. International Journal of Social Science and Human Research, v. 4, Issue. 10., ISSN (print) 2644-0679. ISSN (online):2644-0695. DOI: 10.47191/ijsshr/V4-i00-01.pp 2963-2972.
Available at: http://ijsshr.in/v4i10/41.php
Šola, H.M., Zia, T. (2021). Social media and students’ Choice of higher education institution. European Journal of Management and Marketing Studies, [S.l.], v. 6, n. 4., ISSN 2501-9988. DOI: http://dx.doi.org/10.46827/ejmms.v6i4.1160. pp 103-131. Available at: https://oapub.org/soc/index.php/EJMMS/article/view/1160/1746.
Šola, H.M., Qureshi, H.F. and Khawaja, S.(2021). Applied management post-COVID19: Implications for academic managers in private higher education, beyond crises. European Journal of Education Studies, [S.l.], v. 8, n. 10., ISSN: 25011111. DOI:http://dx.doi.org/10.46827/ejes.v8i10.3953. pp.292-312.
Available at: https://oapub.org/edu/index.php/ejes/article/view/3953/6589.
Šola, H.M. (2015).Management changes in economic recession. Znanstveno-stručni časopis Sveučilišta Hercegovina, Putokazi.E-IISN:2303-470X,Vol.3., No.2., pp.1-16.
Šola, H.M. (2014).SWOT analysis of the Republic of Croatia as an investment destination. FIP Scientific journal of Effectus College for Law and Finance with international peer-review. ISSN: 1849-241X. Volume 2. Issue 1., pp.79-90.
Available at: https://hrcak.srce.hr/161641
Šola, H.M. (2013).Neuromarketing-science and practice. FIP Scientific journal of Effectus College for Law and Finance with international peer-review. ISSN: 1849-241X. Volume 1. Issue 1.,pp.25-35.
Available at: https://hrcak.srce.hr/155651
Published professional papers
Šola, H.M. (2022). Neuromarketinško mjerenje pažnje i emocionalne uključenosti studenata tijekom online nastave na Sveučilištu u Zagrebu. Virtualna stručna konferencija FET- Business Insights, Zbornik proširenik sažetaka. Mošnja Škare, L. Sveučilište Jurja Dobrile u Puli, Fakultet ekonomije i turizma „Dr. Mijo Mirković“. ISSBN: 978-953-8278-92-1. Pula. pp.11-16.
Šola, H.M. (2022). Using Neuromarketing to Understand Motivation and Learning Performance in Online Learning. Neuromarketing Year Book 2002. Neuromarketing Science & Business Association, Netherlands. pp.40-48.
Šola, H.M. & Mikac, M. (2022). Testing Product Packaging With The Use of Neuromarketing to Optimise the Sales. Insights 37. Neuromarketing Science and Business Association, Netherlands. pp.16-19. READ MORE
Šola, H.M. (2019). Neuromarketing u promociji predškolskog obrazovanja. U: Sanković, M.,ur. 23. Sajam zdravlja- sajamski vodič, zbornik i izvješća, Vikovci, Hrvatska. Vinkovci: Projekt Zdravi Grad, str.145 – 147.
Šola, H.M. (2018). The Influence of Neuromarketing on Product Development Using The Example of Packaging Design. Insights, Issue No.24. Neuromarketing Science & Business Association (NMSBA).
Šola, H.M. (2016). Neuromarketing i politika. Poslovni Savjetnik, internet izdanje.
Šola, H.M., Kesar, O., Pirjevec, B., Salamon, D., Tkalec, Z. (2016). Strateški marketinški plan turizma Grada Novalje 2016-2020. Institut za obrazovanje za poduzetništvo.
Šola, H.M. (2013). Medijsko upravljanje kriznim situacijama. Poslovni Savjetnik, ISSN: 1845-092X, br. izdanja: 99, pp.34-35.
Šola, H.M. (2013). Neuro Pr- Što mogu Odnosi s javnošću naučiti iz Neuromarketinga. Poslovni Savjetnik, ISSN: 1845-092X, br. izdanja: 98, pp.12-13.
Šola, H.M. (2013). Primjena marketinga uz dozvolu. Poslovni Savjetnik, ISSN: 1845-092X, br. izdanja: 97, pp.23-24.
Šola, H.M. (2013). Teorija Igara. Poslovni Savjetnik, ISSN: 1845-092X, br. izdanja: 96, pp.51-52.
Šola, H.M. (2013). Pozicioniranje tvrtke u recesijskim uvjetima. Poslovni Savjetnik, ISSN: 1845-092X, br. izdanja: 93, pp.12-13.
Šola, H.M. (2013). Greenwashing ili zeleno pranje. Poslovni Savjetnik, ISSN: 1845-092X, br. izdanja: 92, pp.51-52.
Šola, H.M. (2012). Uspostavljanje Business Intelligence sustava u poduzeću. Poslovni Savjetnik, ISSN: 1845-092X, br. izdanja: 91, pp.26.-27.
Šola, H.M. (2012). Kratki priručnik o obveznom označavanju znakova na proizvodima i ambalaži u RH. Poslovni Savjetnik, ISSN: 1845-092X, br. izdanja: 90, pp.60.-61.
Šola, H.M. (2012). Dječji marketing-Igroglasi. Poslovni Savjetnik, ISSN: 1845-092X, br. izdanja: 89, pp.60.-61.
Šola, H.M. (2012). Efekt leptira u menadžmentu tvrtke. Poslovni Savjetnik, ISSN: 1845-092X, br. izdanja: 86, pp.22.-23.
Šola, H.M. (2012). Akvizicija poduzeća: A+B=A’ ili B’. Poslovni Savjetnik, ISSN: 1845-092X, br. izdanja: 85, pp.20.-21.
Šola, H.M. (2012). Prikriveni ekonomski pokazatelji. Poslovni Savjetnik, ISSN: 1845-092X, br. izdanja: 84, pp.66.-67.
Šola, H.M. (2012). Kompetitivna inteligencija u poslovanju. Poslovni Savjetnik, ISSN: 1845-092X, br. izdanja: 83, pp.42.-43.
Šola, H.M. (2012). Neuromarketing-znanost u službi kupca. Poslovni Savjetnik, ISSN: 1845-092X, br. izdanja: 82, pp.32.-33.
Šola, H.M. (2011). Rizik naplate. Poslovni Savjetnik, ISSN: 1845-092X, br. izdanja: 81, pp.58.-59.
International Reviewer and the Signatory of the Book Cover
Dovas, P., Forentino, L. & Grieve, C. (2017): The Market Research Revolution: A Marketer’s Guide for Emerging New Methods, (NMSBA), Vol. 5 .
Petar, S. i Petar, F. (2017). Moć uspješne prezentacije. RTL Hrvatska. ISBN: 978-9537769-21-5.
Projects of Major Importance (co-author)
Šola, H.M., Kesar, O., Pirjevec, B., Salamon, D., Tkalec, Z. (2016). Strategic Marketing Plan for Tourism of the Town of Novalja for the period 2016-2020. Institut za obrazovanje za poduzetništvo.
Šola, H.M., Tkalec, Z., Tafra, V. (2016). Visual Identity of Novalja Town. Nikola Šubić Zrinski Business College. Zagreb.
Šola, H.M., Tkalec, Z., Tafra, V. (2016). Visual Identity of town of Pag. Nikola Šubić Zrinski Business College. Zagreb.
Šola, H.M., Tkalec, Z., Tafra, V. (2016). Visual Identity of Municipality of Kolan. Nikola Šubić Zrinski Business College. Zagreb.
Šola, H.M., Tkalec, Z., Tafra, V. (2016). Visual Identity of Municipality of Povljana. Nikola Šubić Zrinski Business College. Zagreb.
Šola, H.M., Jurčić, M., Doležal T., Vlajčić I., (2011). The Strategy of attracting foreign direct investment to the Republic of Croatia. Croatian Trade and Investment Agancy (TIPA). Croatian Goverment.
Šola, H.M., Mikac., S. Jurčić, M., Doležal T., Vlajčić I. (2010). The Promotion of Croatian Export. Croatian Trade and Investment Agancy (TIPA). Croatian Goverment.
Šola, H.M., Mikac., S. Jurčić, M., Doležal T., Vlajčić I. (2008). E-Investment Portal. Croatian Trade and Investment Agancy (TIPA). Croatian Goverment.
Professional Organization Membership
HDSVIP – Member of the Croatian Association of Expert Witnesses and Valuers
UNCTAD – Registered consultant
NMSBA – Member of the Neuromarketing Science & Business Association
KRUG – Member of the Croatian Association of Business Women
This is a section for all my dear students and colleagues who want to read my scientific and professional papers. If you are writing a thesis, scientific or professional paper, I am sure that you will find enough quality materials to use.